Engagement Boost for a Dar Es Salaam Hotel
Strong social media results received after just 2 months of advertising and content optimisations.
38%
Decrease in CPM OVER 2 MONTHS
203%
Increase in Post Engagements
60%
Increase in Impressions
About the Client
This luxury hotel in Dar Es Salaam is part of an international hotel group, offering premium accommodation, business facilities, and dining experiences.
With a focus on business travellers and vacationers alike, the hotel wanted to increase its reach and engagement on social media, especially on Meta platforms, to better connect with its audience and build brand loyalty.
Challenge & Goals
The hotel’s social media performance wasn’t where they wanted it to be, particularly in terms of engagement. They needed a fresh approach that would optimise their Meta ads and make sure they were reaching the right audience, engaging with them, and driving meaningful interactions.
GOALS
- Boost post engagement on Meta platforms
- Improve overall reach and impressions
- Lower the CPM for more efficient ad spend
- Create and post engaging, relevant content that resonates with the audience
Services used
Strategies Implemented
1
Ad Audience Optimisation
We fine-tuned audience targeting, adjusting demographics and interests to find the most engaged users, boosting performance.
2
Promoting Top Posts
We promoted high-performing posts, maximising reach and engagement.
3
Video Content Creation
Produced engaging video content that significantly increased reach and engagement across Meta platforms.
4
Consistent Posting
We ensured regular posting with a mix of engaging content to maintain interest and build a strong social presence.
Business Impact
In just two months of optimisations, the combination of targeted ads, creative content, and consistent posting really paid off.
We saw an incredible 202.5% increase in post engagements, helping the hotel connect with its audience on a deeper level and build stronger relationships. Impressions shot up by 59.3%, meaning more people were seeing and engaging with their content. Plus, we managed to reduce their CPM by 37.7%, ensuring their ad spend was used more effectively.
By taking care of both the ads and content creation, we built a strategy that not only boosted engagement but created a genuine connection with their audience. The campaign was a real success, highlighting just how powerful a well-rounded, creative approach can be when it comes to growing a brand's presence and engagement online.
38%
Decrease in CPM OVER 2 MONTHS
203%
Increase in Post Engagements
60%
Increase in Impressions
