Outsourced CMO

Your Fractional Marketing Partner

An Overview

What is an Outsourced CMO?

An Outsourced Chief Marketing Officer (oCMO) is your secret weapon for strategic marketing leadership, minus the commitment (and cost) of a full-time hire. An oCMO steps in to take the lead on your marketing efforts, making sure everything is aligned with your business goals and driving real results.

As your oCMO, we would focus on the big picture while keeping an eye on the details - from refining your brand positioning to overseeing campaigns and budgets. We guide your team, monitor performance, and identify new opportunities to keep your business ahead of the curve.

Our Approach

Outsourced CMO, In-House Impact

By understanding your business inside and out, we create a marketing strategy, roadmap, and annual budget to drive your business forward.

We'll collaborate to:

Address current marketing gaps.
Align your marketing strategy with your business goals.
Strengthen your brand’s position and market impact.
Spot new growth opportunities and make the most of them.
Make your marketing budget work harder for better results.
Keep everyone – teams, partners, and vendors – working in sync.

The Flow

Our Process

1

Month 1: Analysis

We start by getting to know your business, your market, and your goals. Through audits and research, we uncover insights to guide your marketing journey.

2

Month 2: Strategy

With a clear understanding of your business, we create a tailored marketing strategy, roadmap, and budget that aligns with your goals.

3

Month 3: Execute

We roll out key campaigns and start driving results while keeping everything on track with your strategy.

4

Months 4-6: Scale

We focus on what’s working and scale high-performing campaigns to maximise your ROI, while continuing to track and optimise.

5

Months 7-9: Refine

Through innovation sessions, competitor reviews, and ongoing performance tracking, we fine-tune your strategy and keep your marketing evolving.

6

Months 10-12: Wrap-Up & Planning

We review the year’s achievements, celebrate wins, and craft a refreshed strategy for the next year.

Key Deliverable

Driving Innovation

Innovation is a core part of our oCMO service. We’re not just here to maintain the status quo – we’re here to proactively seek new opportunities to keep your business ahead of the curve. Here’s how we make it happen:

Customer Interviews

Monthly customer interviews are conducted to unpack your customers' feedback and evolving needs.

Quarterly Innovation Sessions

These sessions bring your team together to brainstorm new ideas, explore fresh marketing channels, and identify ways to expand into new markets.

Competitor Reviews

Regular competitor audits help us innovate, adapt, and stay ahead in an evolving market.

Our Clients

Happymonials

Testimonials from our clients and partners. Read more here.

MONIQUE FALLOWS

Business Partner:
Chris Fallows

Barrk Marketing have great energy, great ideas and always make a plan to attend to tasks quickly. We have also worked with them on various social media campaigns that have been very successful.

View Case Study.

Gabor Rapolthy

Head of Marketing:
Namaqua Wine

Barrk has played a pivotal role in elevating our brands, delivering top-tier digital and marketing solutions that consistently exceed expectations. Truly an exceptional agency and a valued partner in our growth.

View Case Study.

Susan Watts

Broker Owner:
RE/MAX Living

Barrk are adaptable, dependable, communicative and professional. Barrk has helped us enhance our value proposition to our clients through innovative thinking and we are truly grateful to them for the hugely important role they continue to play in our organisation.

View Case Study.

Andrew Beatley

Marketing Analyst:
LWI Consulting

Barrk exemplified everything you want in an agency partner- communication, promptness, and high-quality content. They truly felt like an extension of our team. HIGHLY recommend Barrk marketing!

View Case Study.