Event & Email Marketing Success for 28East
“Barrk Marketing is a breath of fresh air! Highly recommended for digital marketing initiatives and more.”
— Marius van der Merwe, 28East Managing Director & Founder
80+
attendees, exceeding expectations
40%
email open rate
2%
dropout rate from RSVP to attendance
About 28East
28East is a leader in digital mapping and location-based services, dedicated to advancing connectivity and innovation. They’re at the forefront of the industry, driving change and inspiring others with their cutting-edge solutions.
28East regularly hosts events to connect with clients and industry partners, fostering collaboration and sharing the latest trends and developments in their field.
Challenge & Goals
28East wanted to host two impactful events—Empowering Connectivity, Inspiring Change—in Johannesburg and Cape Town. The goal was to gather ISPs and key industry players to discuss advancements in digital mapping and location-based services.
They needed to secure strong attendance, engage participants, and turn event interest into actionable business opportunities through follow-up activities.
GOALS
- Increase event attendance and engagement
- Strengthen client and partner relationships
- Drive post-event sales opportunities
Services used
Strategies Implemented
1
Personalised Email Invites
Kicked off with personalised email invites to key clients and industry partners.
2
Phone Call Follow-Ups
Improved attendance and engagement by following up emails with personal phone calls, ensuring invitees were excited and ready to attend.
3
On-Site Event Support
On the day of the events, we were onsite to ensure everything ran smoothly, creating a positive experience for all attendees.
4
Comprehensive Email Follow-Up
Sent follow-up emails to attendees after the events, inviting them to connect with the 28East team and turn their interest into business opportunities.
Business Impact
The Empowering Connectivity, Inspiring Change events were a major success, with both events fully booked. Our email and phone outreach was so effective that we didn’t need to run the planned social media campaigns.
The enhanced engagement during the events led to meaningful conversations and valuable connections. Our comprehensive follow-up strategy resulted in a number of post-event meetings, converting event interest into tangible business opportunities.
Overall, these events reinforced 28East’s position as a leader in digital mapping and location-based services, driving new business growth and strengthening relationships with clients and partners
80+
attendees, exceeding attendance expectations
40%
email open rate
2%
dropout rate from RSVP to attendance
