SEO Success for a Luxury Furniture Brand
Two-month SEO overhaul for Atmosphere Furniture leads to a perfect website health score, improved search rankings, and a 12% increase in organic traffic.
100%
SEO Health Score
24
new pages ranked in top 10 SERPs
12%
increase in organic traffic
About Atmosphere Furniture
Atmosphere is a luxury furniture brand known for crafting elegant, high-quality pieces that elevate any living space.
To better compete in a saturated market, they approached Barrk to enhance their website's SEO performance and establish a solid foundation for long-term growth.
Challenge & Goals
Atmosphere’s website was struggling with low visibility on search engines and had several technical issues that were hindering performance. The goal was to perform an SEO audit and clean-up to lay a strong foundation for improved rankings, visibility, and organic traffic.
GOALS
- Improve website health score
- Improve search engine rankings for key pages
- Increase organic traffic and domain authority
Services used
Strategies Implemented
1
Technical audit
Identified and resolved key technical issues—like broken links and indexing problems—ensuring the website was fully optimised for search engines.
2
Competitor research
Analysed competitors’ SEO strategies to guide our optimisation efforts, focusing on keywords, backlinks, and content tactics.
3
Content optimisation
Updated existing content, optimized on-page elements, and created new SEO-friendly content to improve organic rankings.
4
Benchmarking and reporting
Established SEO benchmarks and tracked progress, culminating in a detailed report highlighting improvements in keyword rankings and organic traffic.
Business Impact
In just two months, our SEO efforts for Atmosphere Furniture delivered remarkable results.
The website’s SEO health skyrocketed to 100/100, setting a solid foundation for future growth. 24 new pages now rank in the top 10 of Google SERPs, significantly boosting the brand’s online visibility.
We also saw the domain rating increase from 3 to 3.3 and the URL rating jump from 2.1 to 4.2.
Additionally, monthly organic traffic rose from 324 to 363—a clear indication that the site is attracting more relevant visitors.
These outcomes demonstrate the power of a comprehensive SEO strategy in a competitive market.
100%
SEO Health Score
24
new pages ranked in the top 10 SERPs
12%
increase in organic traffic
Health Score Before
Health Score After
