Bronze Sculptures, Golden YouTube Results
“Barrk really captured the essence of what Bruce Little Sculptor is all about. They did a fantastic job of revamping our various social media platforms and paid great attention to detail! We can highly recommend them!”
— Bruce Little, Owner
159,025
Average Monthly YouTube Impressions
227 hrs
Average Monthly Watch Time
23,500
Average Monthly Video Views
About Bruce Little Sculptor
Bruce Little is an internationally acclaimed bronze sculptor, known for his powerful and emotive wildlife sculptures. His art speaks to collectors and nature lovers alike, bringing the wild to life in a way that’s unique.
Bruce wanted to share his creative journey with a wider audience and bring his work to more people around the world. That’s where we came in. Barrk Marketing helped amplify his brand and connect with a global community of art lovers.
Challenge & Goals
Bruce needed a strategy to bring his sculptures to life online, turning the beauty of his work into engaging digital content.
GOALS
- Boost monthly video views and watch time on YouTube
- Grow Bruce’s online community and increase engagement
- Create a consistent, visually appealing brand across social media
Services used
Strategies Implemented
1
YouTube channel revamp
Refreshed Bruce’s YouTube appearance look with custom thumbnails, a new banner, and organised playlists that fit his brand.
2
Content planning and production
Created a content calendar for weekly videos, featuring studio sessions, time-lapse sculpting, and behind-the-scenes peeks into Bruce’s world.
3
SEO-driven video optimisation
Fine-tuned video titles, descriptions, and tags to ensure Bruce’s videos were easy to find for art lovers and collectors alike.
4
Community engagement
Connected with viewers through comments, encouraged subscriptions, and used YouTube Analytics to keep growing the channel’s audience.
Business Impact
The results were fantastic. Bruce’s YouTube channel took off, with 159,025 average monthly impressions (up from 333), 23,500 average monthly video views (up from 41), and 227 hours of average monthly watch time (up from 0.6).
This was a huge leap from where we started, which shows how powerful a focused, well-executed strategy can be. Now, more people are connecting with Bruce’s art, and his online presence has never been stronger.
159,025
Average Monthly YouTube Impressions
227 hrs
Average Monthly Watch Time
23,500
Average Monthly Video Views
Campaign results
The purple in the above graph and table indicates the increased results we achieved for Bruce. The blue are the results before our support.
