Turning CNN Spotlight Into Real Results
“Barrk Marketing have great energy, great ideas and always make a plan to attend to tasks quickly.”
— Monique Fallows, Chris Fallows Partner
1.55M
Impressions, exceeding targets by 55%
5,700
New Followers, exceeding targets by 43%
16
Leads, exceeding targets by 433%
About Chris Fallows' CNN Feature
Chris Fallows is a renowned wildlife photographer, capturing the beauty of nature while supporting global conservation efforts through his limited-edition prints.
Chris’s work was featured on CNN’s Call to Earth – From Ashes to Eden, showcasing the powerful stories behind his art. The episode highlights his photography of endangered species and conservation efforts, offering a peek into the marine and African wildlife Chris captures, all while inspiring a deeper connection with nature.
Challenge & Goals
Following the CNN feature, Chris wanted to maximise the exposure and drive interest for potential buyers of his limited-edition artworks. The challenge was to leverage his CNN feature to build awareness, grow his social media following, and drive sales of his fine art prints.
GOALS
- Leverage CNN feature to hit huge global reach
- Increase social media following across channels
- Drive leads for art sales
Services used
Strategies Implemented
1
Social Media Content
Produced 17 stunning posts, including 11 high-impact videos, to capture attention and tell the story behind Chris’s wildlife photography.
2
Trending Video
Tapped into video and audio trends on social media to increase organic reach, while still maintaining a consistent, premium look and feel.
3
Paid Advertising
Focused on Facebook, Instagram, and YouTube for targeted ads, using refined audience targeting to boost reach and engagement across premium markets.
4
Landing Page
Built a dedicated “As Featured on CNN” landing page to drive targeted ad traffic to. This was optimised for fast load speeds with a mobile-first design.
Business Impact
The campaign successfully leveraged Chris Fallows’ CNN feature to drive significant engagement, awareness, and sales leads for his limited-edition artworks. By combining targeted paid ads, visually-stunning social media content, and a focused landing page, we exceeded campaign KPIs and delivered outstanding results across key metrics.
- Impressions: 1.55M, exceeding the target by 55%.
- Follower growth: 5,700 new followers, surpassing the target by 43%.
- Leads: 16 leads, exceeding the target by 433%.
- Meta engagements: 510,000+ total interactions across Facebook and Instagram.
- Landing page traffic: The dedicated CNN feature page received high-quality traffic, driving interest in Chris's art and conservation efforts.
1.55M
Impressions, exceeding targets by 55%
5,700
New Followers, exceeding targets by 43%
16
Leads, exceeding targets by 433%
