Optimised Lead Generation for a Dubai Cleaning Company
Driving paid ads success within a highly targeted niche.
55%
Increase in Leads
49%
Decrease in Cost per Lead
21%
Reduction in Ad Spend
About the Client
This cleaning company specialises in oven and braai cleaning service, catering to expats in Dubai. They rely on digital marketing to bring in steady bookings.
However, after a few ad account issues, their ads started underperforming. Lead quantity and quality dropped, and their once-thriving ad strategy needed a new approach.
Challenge & Goals
The cleaning company needed to turn things around. Their broad targeting approach was bringing in the wrong audience, driving up costs, and making it harder to secure quality leads. We needed to bring back strong conversions while making their budget work harder.
GOALS
- Increase lead quality
- Lower cost per lead to maximise budget
Services used
Strategies Implemented
1
Audience Refinement
We fine-tuned targeting to focus on the right expat communities in Dubai, making sure ads reached people most likely to book.
2
WhatsApp Focus
By shifting leads to WhatsApp, we made inquiries more direct and personal - leading to better engagement and higher conversions.
3
Budget Allocation
We reallocated budget to the highest-performing ad sets, cutting out wasted spend and focusing on what actually worked.
4
Creative Improvements
We prioritised the best-performing visuals and videos, knowing that engaging content drives stronger results.
Business Impact
Within just four months, the results spoke for themselves:
- Leads increased by 54.6%, generating 878 quality inquiries.
- Cost per lead dropped by 48.8%, making each conversion significantly more cost-effective.
- Ad spend reduced by 21%, ensuring greater efficiency without compromising lead volume.
A shift from broad reach to high-intent targeting led to more meaningful interactions, improving the likelihood of conversions.
By prioritising quality over quantity and refining targeting, Barrk Marketing successfully helped regain control of their lead generation strategy - delivering better leads, more bookings, and a more efficient ad strategy.
55%
Increase in Leads
49%
Decrease in Cost per Lead
21%
Reduction in Ad Spend
