A Brand And Website for Cape Town’s Innovators
"We would recommend Barrk Marketing to anyone who is looking to create and build their brand awareness online, whether that is social media or websites."
— Loucile Botma, OCFO & Founders Conference Head of Marketing
Identity
Develop a cohesive brand identity
Website
Build a feature-rich website
Assets
Produce digital and physical brand assets
About Founders Events
Founders Events, founded by OCFO, is an innovative organisation dedicated to bringing together Cape Town’s entrepreneurs through a series of events designed to foster learning, sharing, and growth.
Before launching, they needed a professional and cohesive brand identity that would make a strong first impression and support their ongoing promotional efforts. They turned to Barrk Marketing to create a professional brand and website that would support their vision from the ground up.
Challenge & Goals
Founders Events needed to make a strong entrance into the entrepreneurial scene in Cape Town.
The website required complex features—like Quicket integration and Mailchimp automation—all while looking sleek and professional. The logo also had to be versatile, with a primary version for Founders Events and adaptable variations for future events like "Founders Conference."
GOALS
- Create a brand identity that makes a strong first impression.
- Design a logo with adaptable variations for different events.
- Develop a feature-rich website that’s easy to use and visually appealing.
- Design social media assets, flyers, and posters to promote the events effectively.
Services used
Results
The branding and website we developed set them up for success from the start.
The logo was versatile and professional, with adaptable variations that allowed Founders Events to maintain a consistent brand identity across all their events.
The website we built was not only visually appealing but also packed with essential features like Quicket integration for ticketing, Mailchimp for automated emails, a Twitter feed, and attendee registration.
Our work on social media designs, flyers, and posters ensured that the branding was consistent across all platforms, reinforcing their image as a professional and innovative organisation.
Overall, Founders Events made a solid debut in Cape Town’s entrepreneurial scene, backed by a brand and website that really connected with their audience and set them up for future growth.
