From Zero to 3,000 Users for JUMP

"My sincere thanks for your very professional, flexible and very accommodating contribution to our #JumpforEntrepreneurs platform. Barrk really went beyond what we’d expected you to do. Big Kudos!!”

— Nathan Erasmus, Deputy Director: Connected Business, DEDAT

3,000

App users in 1st year

522

New Facebook Followers in 1st Month

660%

Increase in App Downloads

About JUMP

JUMP For Entrepreneurs, an initiative by the Western Cape Government’s DEDAT, empowers South African entrepreneurs with essential tools and resources. JUMP needed a launch strategy to build a solid digital presence and strong user engagement from the start.

Barrk Marketing stepped in to handle all communications (website, social media, SMS, email, paid ads, flyers, posters—the works). Our mission was to quickly boost visibility, drive app sign-ups, and build the brand across multiple channels.

Challenge & Goals

With no existing user base, JUMP's challenge was to quickly build a strong digital presence, drive app downloads, and create an engaged community—all while managing multi-channel communications for a government project.

GOALS

Achieve high app downloads and sign-ups
Grow the email and social media audience
Build and manage an engaged online community
Keep our brand consistent and visible across platforms

Services used

Marketing Strategy

Website Development

Social Media Marketing

Social Media Advertising

Email Marketing

Graphic Design

Strategies Implemented

1

Social media and community management

Launched a strong social media strategy across Facebook, Twitter, LinkedIn, and more, with daily interactions managed to build a supportive community.

2

Multi-channel advertising

Paid campaigns on Facebook, LinkedIn, and Google Ads were launched and fine-tuned to ensure the right people were reached effectively.

3

Email marketing, SMS, and website

Developed an engaging email and SMS strategy and built a user-friendly website to serve as the central hub for the JUMP platform.

4

Marketing material design

Created posters, flyers, and pull-up banners to enhance brand visibility and ensure consistent messaging across all platforms.

Skydiving PR Event

We assisted with a high-impact skydiving event featuring the Minister of Economic Opportunities at the time, Beverley Schäfer.

The event generated significant media coverage and led to a spike in app downloads, further boosting JUMP’s visibility and credibility.

Business Impact

Our all-in approach delivered impressive outcomes in the first year. We built a solid user base from scratch, reaching over 3,000 users and making a real impact in the entrepreneurial community.

The digital strategies we implemented led to a 660% boost in app downloads, proving that our campaigns were on point. Additionally, the social media launch generated immediate engagement, with 522 new Facebook likes in the first month.

The Skydiving PR event was a major success, gaining media coverage which caused a surge in app downloads, further enhancing JUMP’s credibility.

Overall, our work on JUMP For Entrepreneurs established a strong digital presence, grew a vibrant community, and set the stage for ongoing success.

"The social media campaigns Barrk managed were a critical part of Jump and helped us achieve our targets, while building a unique brand and visibility for Jump.

Barrk brought a fresh and professional attitude to the project, and we are especially grateful for the many user interactions and other activities that you undertook.”

— Martin Feinstein, Managing Director, Traction Projects