Clicks into Classrooms With Top Ad Strategy

"Barrk Marketing always strives to be friendly, professional, and supportive in all their dealings with us. It is clear to see they are a company that takes great care in building a good business relationship with their partners."

— Pieter Henning, Regional Manager

478%

Increase in Google Ads conversions

140%

growth in website registrations from social

36%

drop in cost per conversion

About Master Maths

Master Maths provides maths, science and literacy tuition for Grades 4 to 12 across South Africa. Their mission is to help students excel in these crucial subjects, offering expert tuition to enhance understanding and boost academic performance.

They needed a way to reach more people and make sure they’re bringing in the right leads - without breaking the bank.

Challenge & Goals

Master Maths wanted to get their name out there in high-demand areas and attract more people interested in their services. The goal was clear: get more conversions and registrations, all while making the ads more efficient.

GOALS

Bring in more conversions and registrations.
Optimise ad spend to make the budget stretch further.
Refine targeting to focus on high-quality leads.

Services used

Lead Generation Strategy

Google Advertising

Social Media Advertising

Strategies Implemented

1

Refined Keyword Targeting

We zeroed in on the right search terms like "maths tutors near me" to bring in people who were seriously looking for help.

2

Optimised Budget Allocation

We reallocated the budget to focus on the ads that were performing the best, making sure every cent counted.

3

Smart Placement & Targeting

Focused on targeting the right people in the right areas to make sure the ads hit those most likely to sign up.

Business Impact

In just two months, the results were substantial:

Leads from Google Ads increased by 477.7%, driving more conversions at a 35.5% lower cost per conversion.
Website registrations from Facebook increased by 139.7%, resulting in higher-quality leads.
Engagement also surged with 3,000+ phone clicks and over 8,000 page engagements, showing that the targeting and content were on point.

This targeted approach didn’t just drive more traffic. It resulted in actual, meaningful engagement, with an overall uptick in sign-ups and interest from students across South Africa.

By focusing on the right audience and optimising budget, Barrk helped Master Maths improve its online presence and achieve impressive growth with better, more cost-effective results.