LinkedIn Success in 12 Months for Meridian
“Barrk has been enormously helpful with pushing our marketing up to new levels. They are dedicated to their clients and take your input seriously. Thanks for a great year guys! ”
— Maddy Rich, Meridian EA
3.3k
LI newsletter subscribers in 6 months
210%
Increase in paid and organic impressions
75%
Increase in clicks
About Meridian Group
Meridian Group is a dynamic player in the FMCG industry, specialising in B2B sales and merchandising. They manage everything from stock orders and in-store execution to making sure products are shelf-ready for consumers. Meridian works with major FMCG suppliers like Unilever, Coca-Cola, and Lindt by providing flexible solutions through their nationwide network of 5,500 merchandisers.
With a strong reputation, Meridian knew it was time to improve their LinkedIn and further connect with professionals, clients, and industry leaders online.
Challenge & Goals
Meridian’s LinkedIn presence needed a significant boost. While they had a presence, their engagement levels were low, and their content lacked a clear strategy.
Their objective was to create a more engaging, human-first brand presence that would resonate with both current and potential clients, industry partners, and C-suite executives.
GOALS
- Position Meridian as a leading brand in the FMCG space
- Grow LinkedIn page followers and engagement
- Launch and grow LinkedIn Newsletter
- Improve content to tell more human-driven stories
Services used
Strategies Implemented
1
LinkedIn Newsletter Launch
We launched The Shelf Edge, a LI newsletter that shares actionable tips for retail brands. It quickly became a go-to resource, with features like “If You Only Have Time For 5 Things, Click These” highlighting the top 5 industry trends each month.
2
Content Strategy Overhaul
We introduced a mix of articles, industry insights, and behind-the-scenes videos, showcasing the team’s work and adding a more human touch to their brand.
3
LinkedIn Sponsored Content
With a small budget, we amplified top-performing organic content through paid ads. By targeting the right audience, we were able to boost reach and engagement.
4
Executive Content Creation
We created and posted content for Meridian’s executive team. This personal touch allowed us to strengthen the brand’s authenticity, giving followers an inside look at the people behind the company.
Business Impact
The combination of a human-focused content strategy, a successful LinkedIn newsletter, and smart paid campaigns brought huge results for Meridian:
- LinkedIn Newsletter Subscribers: Gained 3,385 subscribers, increasing over 300% in 6 months.
- Followers: Grew from 8,221 to 12,257 in 12 months, a 49% increase.
- Impressions: Grew by +210% across organic and paid channels
- Clicks: Clicks grew by 75%, from 800 to 1,400 per month.
- Website Visitors: LinkedIn visitors became the most engaged audience on the Meridian website, indicating a highly active and interested following
The results show that by focusing on the right tactics, Meridian was able to significantly increase their engagement and position themselves as a leading voice in the merchandising space.
3,3k
LI newsletter subscribers in 6 months
210%
increase in paid and organic impressions
75%
increase in clicks
