Winning Search Share of Voice for Namaqua

“You guys are so far ahead, it's incredible. Keep up the good work!”

— Gabor Rapolthy, Namaqua Head of Marketing

#1

in share of voice

58%

increase in organic traffic

Page #1

14 of 17 target keywords on page 1

About Namaqua Wines

Namaqua Wines is one of South Africa’s most popular and established wine brands, famous for its accessible bottled and bag-in-box wine ranges. While they enjoyed excellent brand recognition across the country, their online presence wasn't matching their retail footprint.

They approached our team to help them capture more generic search traffic, improve their organic search rankings, and use digital storytelling to connect more deeply with casual wine drinkers looking for affordable, quality options.

Challenge & Goals

Namaqua lacked a clear strategy to rank for competitive wine terms. Valuable lifestyle and pairing guides were trapped inside non-indexable PDFs, invisible to search engines. We needed to build organic search authority and establish a clear path to page one.

GOALS

Move generic keywords onto page one
Convert PDF guides into indexable blog posts
Grow overall organic website traffic
Outrank retail competitors for key search terms

Services used

We secured two quality backlinks per month from lifestyle, food, and wine publishers to increase domain authority.

Business Impact

Our strategic focus on search engine optimisation delivered visible progress over the first eight months. Between November 2025 and June 2026, organic sessions grew by 57.5% compared to the previous period, rising from 4,672 to 7,358.

By moving valuable content out of static PDFs and onto the live site, we successfully targeted highly competitive terms. Today, 14 of the 17 tracked keywords sit comfortably on the first page of Google. Namaqua now holds the number one spot for search Share of Voice in its tracked set at 20.88%, overtaking major national supermarket retailers like Checkers and Shoprite.

Additionally, the site has begun ranking in Google’s AI-powered search overviews for generic queries like "best box wine South Africa" and "affordable South African wines". This organic visibility connects the brand with high-intent buyers exactly when they are searching for their next purchase.