Namaqua Wines SEO, eComm, & UX Upgrade
"The ease of doing business with their team is unmatched — fast, proactive, and always on point. Working with Barrk Marketing has been an absolute game-changer."
— Gabor Rapolthy, Head of Marketing
Web Design
Copywriting, design and build for a modern site
Feature-Rich
Chatbot, ecommerce, filtering and more
About Namaqua Wines
Namaqua Wines is one of South Africa’s best-known wine brands, offering affordable, easy-drinking wines that cater to a wide range of tastes and budgets.
With a rich history and a loyal customer base, they wanted to upgrade their website into a fresh, engaging, and functional platform to better connect with their audience.
Challenge & Goals
Namaqua Wines approached us with the need for a complete website overhaul. Their old site was outdated and lacked the functionality required for a modern digital experience. They needed a solution that included e-commerce, interactive features, SEO, and a design that showcased their brand’s story.
GOALS
- Interactive site to engage customers
- Ecommerce performance improvements
- SEO and website speed enhancements
Services used
Results
Our team delivered a fully optimised website that not only reflected Namaqua’s brand but also boosted functionality, performance, and user experience. Notable results were:
- Ecommerce: Intuitive shopping experience that allows customers to purchase Namaqua wines with ease.
- Chatbot integration: A chatbot for orders, support, FAQs, and more, enhancing customer service.
- Wine Corner: A dedicated section with recipes, tasting guides, and other valuable resources.
And several instant performance improvements were seen immediately after go-live:
- Overall Site Health: Moved from C+ (average) to B- with a stronger SEO setup and faster, more stable site.
- SEO: On-Page SEO performance improved from C+ to B+, with updated titles, metas, headers, internal links, and schema.
- Speed: Performance improved from A- to A+, with faster load times across devices.
