Growing a Global Community for Oryx Desert Salt

Oryx Desert Salt turned to Barrk Marketing to manage their social media presence and grow their community, both locally and internationally.

640%

Increase in Impressions

240%

Increase in Engagements

210%

Growth in Instagram Followers

About Oryx Desert Salt

Oryx Desert Salt provides pure, unrefined salt sourced directly from the Kalahari Desert. Their brand is deeply connected to nature, offering a product that’s as pure as the desert it comes from.

To reflect this ethos and expand their reach, Oryx Desert Salt turned to Barrk Marketing to manage their social media presence and grow their community, both locally and internationally.

Challenge & Goals

Oryx Desert Salt needed to expand its reach and engagement—particularly in new markets like the USA. The goal was to increase brand awareness and grow the social media following while maintaining strong connections with existing customers through monthly mailers.

GOALS

Increase brand awareness and engagement in both South Africa and the USA
Grow the Instagram follower base, focusing on the new target market in the USA
Create visually stunning content that aligns with Oryx Desert Salt’s brand identity

Services used

Social Media Marketing

Email Marketing

Strategies Implemented

1

Targeted content creation

Developed content that resonated with both local and international audiences, focusing on the natural and pure aspects of Oryx Desert Salt.

2

Engaging Instagram grid design

Crafted a visually cohesive Instagram grid that not only showcased the product but also reflected the brand’s connection to the Kalahari Desert.

3

Audience growth tactics

Implemented strategies to increase brand visibility and attract followers in the USA, including targeted hashtags and geo-tagging.

4

Monthly mailers

Crafted targeted monthly mailers to various segmented audiences, keeping them engaged with the brand and driving traffic to the website.

Business Impact

Our efforts led to exceptional results for Oryx Desert Salt. Over six months, we achieved a 640% increase in total impressions, dramatically increasing the brand’s visibility.

Engagements soared by 240%, reflecting the audience’s connection to the content.

The Instagram follower base grew by 210%, with 80% of new followers coming from the USA, a key target market. Additionally, the Instagram grid layout became a stunning visual representation of the brand, perfectly aligning with Oryx Desert Salt’s natural and pure ethos.