Powering Growth with Optimised Google Ads
“Barrk has helped us enhance our value proposition to our clients through innovative thinking and we are truly grateful to them for the hugely important role they continue to play in our organisation.”
— Susan Watts, Broker Owner RE/MAX Living
12%
decrease in spend
46%
increase in conversions
30%
increase in impressions
About RE/MAX Living
RE/MAX Living is an independently owned and operated franchise of RE/MAX Regional Office, with 130 agents throughout Cape Town. Specialising in the sale and letting of residential and commercial properties, they cover areas from Hout Bay along the coast to Sunset Beach, including Milnerton, Atlantic Seaboard, and the Cape Town City Bowl. Their primary focus remains on property sales.
Challenge & Goals
RE/MAX Living was looking to improve their online presence and generate more leads while managing their ad spend effectively. The challenge was to increase website conversions and improve the overall efficiency of their Google Ads campaigns, all while expanding their reach within their target market.
GOALS
- Increase website lead generation.
- Lower the cost per conversion.
- Improve ad visibility and engagement through higher click-through rates.
- Increase brand awareness for property-related search phrases.
Services used
Strategies Implemented
1
A/B Testing and Optimisations
Conducted A/B tests on ad elements (headlines, descriptions, CTAs) allowing us to fine-tune the most effective combinations. This continuous optimisation kept campaigns running at peak performance.
2
Keyword Refinement
Focused on high-intent keywords likely to lead to conversions while expanding negative keyword lists to filter out irrelevant traffic. This targeted approach reduced unqualified clicks and improved overall ad performance.
3
Dynamic Ad Formats
Leveraged Google’s dynamic ad formats, including responsive search ads and dynamic remarketing, to automatically tailor ad content based on user behaviour, boosting click-through and conversion rates.
4
Ad Creative Enhancement
Developed tailored messaging and high-quality visuals to increase engagement and brand recognition, making the ads more compelling and effective.
Business Impact
The Google Ads campaign for RE/MAX Living delivered outstanding results within the first six months.
By continuously optimizing the campaigns, refining the keyword strategy, and enhancing the ad creatives, we achieved a 46% increase in website conversions and a 22% decrease in cost per conversion. This led to a significantly more efficient ad spend.
Plus, with a 55% boost in clicks and a 19% higher CTR, the campaign demonstrated strong engagement, further solidifying RE/MAX Living’s online presence.
Overall, our strategy not only improved RE/MAX Living’s online presence but also delivered tangible results, setting the stage for continued success in digital marketing.
12%
decrease in spend
46%
increase in conversions
30%
increase in impressions
Campaign results
