Recruitment Boost for RSA Real Estate Leader
Driving recruitment success for a leading RSA Real Estate company within a highly targeted niche.
134
New LinkedIn connections
33
Hot leads with target individuals
10
Meetings booked
About the Client
This leading South African Real Estate Agency specialises in the buying, selling, and letting of both residential and commercial properties. With a strong presence in the residential market, they wanted to expand their commercial department to tap into new opportunities within the commercial real estate sector.
Since commercial real estate is a specialised field, especially in one city, they needed a targeted approach to connect with the right candidates.
Challenge & Goals
Recruiting for commercial real estate is no easy task, especially when you’re looking for top talent within a single city. The client needed to connect with experienced agents who were already thriving in competing firms.
GOALS
- Build a pipeline of qualified recruitment leads within the targeted geographic area
- Connect with local commercial real estate agents in a competitive space
- Set up initial meetings between the MD and potential recruits
Services used
Strategies Implemented
1
Targeted LinkedIn Search
Used LinkedIn Sales Navigator to precisely target commercial real estate agents within a 40km radius. By filtering for specific criteria, we reached the right professionals in the market.
2
Automated Outreach
Streamlined the process by combining LinkedIn with an automation tool, allowing us to efficiently connect with prospects and send personalised messages. This approach helped us scale our outreach.
3
Leveraging the MD’s Network
Tapped into the Managing Director’s existing network to make the outreach more personal and effective. By initiating direct conversations, we were able to stand out and create genuine interest among potential candidates.
Business Impact
Our targeted approach delivered impressive results in a niche and competitive market. In just three months, we connected the Managing Director with 134 local commercial real estate agents. Out of these, 33 turned into hot leads who were genuinely interested in joining the company. We also set up 10 coffee chats between these candidates and the MD, paving the way for potential hires and future growth in the commercial department.
This focused strategy didn’t just boost the client’s recruitment efforts—it also laid a solid foundation for expanding their commercial real estate team with top talent.
134
New LinkedIn connections
33
Hot leads with target individuals
10
Meetings booked
