Growth for a Leading School Retailer
Targeted social media campaigns skyrocketed this school retailer's Johannesburg presence, a key new market.
500%
reach increase
650%
engagement increase
R6,000
modest ad spend
About the Client
This leading South African retailer specialises in school uniforms and accessories, offering a wide range of high-quality products. With stores nationwide and a growing online presence, they are committed to providing convenience and excellence to parents and students across the country.
Challenge & Goals
The retailer had a strong following in Cape Town, their primary market, but their presence in Johannesburg (Jhb), a key secondary market, was much smaller.
The challenge was to grow their social media following in Jhb, ensuring that their brand reached and resonated with parents and students in this growth market.
GOALS
- Grow online awareness with the Jhb audience
- Boost engagement with the Jhb audience
Services used
Strategies Implemented
1
Targeted Social Media Paid Campaigns
Ran post ads targeting both Cape Town and Johannesburg, with a 70/30 budget split in favour of Johannesburg. The posts announced that new schools were now stocked in certain Cape Town and Johannesburg stores.
2
Increase in Jhb Store-Focused Content
Included Jhb store features within the organic plan, highlighting their location, credibility, and a strong call-to-action to visit them.
Business Impact
With a budget of R6,000 and targeted efforts, the retailer saw a 650% average monthly engagement increase and a 500% average monthly reach increase in the targeted areas: Boksburg, Lonehill, Kempton Park, Randburg, Moreleta Park, and Cresta.
This strategic approach significantly boosted their presence in Johannesburg, bringing them closer to their goal of expanding their market reach in this key region.
500%
reach increase
650%
engagement increase
R6,000
modest ad spend
