Impressive Results for hAPPy SaaS Company

"Thank you for providing such a good service. You guys are always on the ball and go above and beyond what is expected of you. Thanks for taking our campaigns to the next level."

— Tiffany Lindeque, Marketing Manager

26,739

Sign-Ups

30%

Decrease in Cost per Sign-Up

37%

Increase in CTR

About SnapnSave

SnapnSave is South Africa’s #1 cashback grocery club. This savvy SaaS company is revolutionising how people save money on their everyday purchases. With their easy-to-use mobile app, members can unlock exclusive deals and savings effortlessly.

When SnapnSave needed to drive app sign-ups and expand their user base, they turned to Barrk Marketing to make it happen. We were entrusted to launch their Meta Ads strategy to drive a significant increase in app sign-ups.

Challenge & Goals

SnapnSave came to us with a clear goal: boost app sign-ups and do it efficiently.

With a competitive market and a need to stretch every Rand, we had to ensure our Meta ads not only reached the right people but also converted them at a lower cost.

GOALS

Increase app sign-ups significantly
Lower the cost per sign-up
Improve ad engagement and click-through rates
Maximise ad budget efficiency

Services used

Social Media Advertising

Mid adult couple checking list on smart phone while shopping for groceries in store. Horizontal shot.

Strategies Implemented

1

Precise audience segmentation

Targeted parents, students, and lookalike audiences to maximise relevance and conversions.

2

Engaging ad creatives

Crafted visually appealing ads highlighting SnapnSave’s cashback benefits to capture attention and drive sign-ups.

3

Optimised ad placements

Strategically placed ads across platforms for maximum visibility and impact.

4

Continuous optimisation

Monitored and adjusted campaigns in real-time to enhance performance and improve cost efficiency.

Business Impact

The results were outstanding. Our targeted and efficient approach led to a substantial increase in app sign-ups, with 26,739 new users joining SnapnSave. We achieved this while slashing the cost per sign-up by 30%, demonstrating our ability to do more with less.

The campaign's click-through rate jumped by 37%, reflecting the strong engagement and relevance of our ads.

Overall, we not only met SnapnSave's objectives but also delivered exceptional value, setting the stage for continued growth and success.