Education Company Thrives on Organic Social Success
“Barrk is an innovative agency providing excellent services. Definitely highly recommended.”
— Founder of Teacha! Teaching Resources
2,500
Daily Organic Reach on Facebook
300
Monthly Follower Growth
4,000
Monthly Engagements
About Teacha! Teaching Resources
Teacha! is a go-to hub for teachers, offering the latest news, valuable resources, and an online magazine tailored to the educational community.
With such a broad offering, they needed a comprehensive strategy to manage their content and reach their audience effectively. Teacha! turned to Barrk Marketing to craft a tailored strategy that would resonate with teachers and build a vibrant online community.
Challenge & Goals
Teacha! needed to grow their audience and engagement through organic efforts—no paid ads.
The challenge was to create content that catered to different needs—from news updates to educational resources—and ensure it connected with teachers across social media.
GOALS
- Increase organic reach and engagement on social media
- Grow follower base steadily across platforms
- Create and distribute high-quality content that resonates with teachers
Services used
Strategies Implemented
1
Custom social media calendars
Designed tailored content calendars for each of Teacha!’s offerings, ensuring that the content was relevant and engaging for their diverse audience.
2
High-frequency content production
Rolled out 6 blogs and mailers a month, packed with valuable insights, resources, and news to keep the Teacha! community informed and engaged.
3
Community engagement
Actively engaged with the audience through comments, shares, and interactive posts, fostering a strong, connected community of teachers.
Business Impact
Our organic strategy led to remarkable results for Teacha!. With a daily organic reach of 2,500 users on Facebook, we consistently connected with a large and engaged audience without paid advertising.
The follower base grew steadily, adding 300 new followers every month across platforms.
Engagement was also high, with the community interacting with our content 4,000 times a month. This level of engagement not only reflects the value of the content but also highlights the strong community we built for teachers.
Overall, our tailored approach successfully amplified Teacha!’s presence, making them a vital resource for teachers across South Africa.
2,500
Daily Organic Reach on Facebook
300
Monthly Follower Growth
4,000
Monthly Engagements
Social Media Creatives
