Scaling Sales & ROAS In Just One Month
“Barrk have been managing our marketing for just one month, and we've already seen a significant surge in traffic and sales. Their weekly feedback and reports have been invaluable!””
— Demetri Demetriou, Whisky Twins Founder
97%
Revenue increase in one month
124%
increase in ROAS
25%
more purchases
About Whisky Twins
Whisky Twins is an online whisky retailer that curates a premium selection of whiskies from around the world. From smooth Irish blends to rare Japanese whiskies and bold American bourbons, they offer something for every whisky lover.
With objectives to grow their e-commerce store, Whisky Twins needed to improve their paid ad performance and increase online sales while ensuring they reached the right whisky-loving audience.
Challenge & Goals
Before partnering with Barrk,, Whisky Twins was generating slow sales with a 0.6% conversion rate. Their advertising needed a strategic overhaul to improve efficiency and drive more conversions. We put a plan together to steadily improve results over a 3-month period.
GOALS FOR 3 MONTHS
- Increase the conversion rate from 0.6% to 0.8%
- Reach R54,000 in monthly revenue
- Achieve a 5.4 ROAS
Services used
Strategies Implemented
1
Smarter Google Ads
Refined search and shopping campaigns, focusing on high-intent keywords like “buy whisky online” to reach ready-to-buy customers.
2
High-Impact Facebook Ads
Tested different creatives and audiences, using video and carousel ads to drive conversions.
3
Retargeting & Lookalikes
Brought back cart abandoners and expanded reach with lookalike audiences based on past buyers.
Business Impact
In just one month, we didn’t just meet targets - we exceeded them.Our strategic changes made an immediate impact on sales and ad performance:
- 25 purchases in one month, up from 20 and surpassing initial targets.
- ROAS jumped to 12.1, smashing the 5.4 target.
- Revenue reached R69,200, exceeding the 3-month R54,000 goal.
Conversion rate increased to 0.9% within the first month.
What was meant to be a three-month growth plan delivered game-changing results in just 30 days. Whisky Twins is now scaling with a high-performing ad strategy that continues to bring in strong conversions and massive returns.
97%
revenue increase in one month
124%
increase in ROAS
25%
more purchases
