An Overview
What is a Marketing Strategy?
No matter how big or small your business is, you need a clear, customised roadmap directing your marketing efforts. This roadmap is your marketing strategy. It’s your business's overarching game plan to reach new prospects, turn them into customers, and create your competitive advantage.
Without it, your business will be fumbling around the digital space, pouring money into the wrong platforms, and wasting opportunities to get the leads you want.
Our Approach
Your Marketing Strategy Specialists
At Barrk, we take a strategic, specialised approach to helping you build a marketing strategy that suits your brand and budget. From internal marketing and branding, to inbound and outbound marketing tactics, we’ll equip your business with tools to:
- Get an edge over your competitors
- Position your business to maximise profits
- Cater your offering to meet customers’ needs
- Maximise your advertising budget
- Assess your ROI vs your budget
From Zero to 3,000 Users for JUMP
JUMP needed to quickly build a digital presence and drive app downloads.
Through a multi-channel marketing strategy that included social media management, paid ads, email marketing, and a high-impact PR event, we successfully grew their user base to over 3,000 in the first year.
These efforts helped establish a vibrant and engaged community, setting the stage for continued success.
3,000
App users in 1st year
660%
Increase in App Downloads
522
New Facebook Followers in 1st Month
"Barrk really went beyond what we’d expected you to do. Big Kudos!"
- Nathan Erasmus, DEDAT
MONIQUE FALLOWS
Business Partner:
Chris Fallows
Barrk Marketing have great energy, great ideas and always make a plan to attend to tasks quickly. We have also worked with them on various social media campaigns that have been very successful.
Nathan Erasmus
Deputy Director: Connected Business, DEDAT
My sincere thanks for your very professional, flexible and very accommodating contribution to our #JumpforEntrepreneurs platform. The Barrk Marketing team really went beyond what we’d expected. Big Kudos!!
Susan Watts
Broker Owner:
RE/MAX Living
Barrk are adaptable, dependable, communicative and professional. Barrk has helped us enhance our value proposition to our clients through innovative thinking and we are truly grateful to them for the hugely important role they continue to play in our organisation.
Andrew Beatley
Marketing Analyst:
LWI Consulting
Barrk exemplified everything you want in an agency partner- communication, promptness, and high-quality content. They truly felt like an extension of our team. HIGHLY recommend Barrk marketing!
Get Results
Benefits of Marketing Strategy
Clear Direction
Have a clear roadmap directing your digital marketing efforts.
Defined Goals
Set specific, measurable, and time-bound marketing goals to guide your strategy.
Specific Audience
Identify and understand your target audience, for tailored messaging and campaigns.
Brand Consistency
Build brand recognition and trust across various channels and touchpoints.
Competitive Advantage
Set your brand apart by highlighting your USPs and value proposition.
Measurable ROI
Measure the returns of your campaigns and adjust your tactics accordingly.