An Overview
What is Lead Generation?
A lead is any person who indicates interest in your business's product or service. So, lead generation is all about attracting potential customers and gaining their interest, with the intention of nurturing and converting them into sales in the future. During the process, their details are collected for follow-up later.
Unlike cold-calling, which can be seen as pushy, lead generation is about engaging those who are already interested, making it a more effective and less intrusive way to expand your customer base.
Our Approach
More Leads and More Customers
When a lead shows organic interest in your product or service, the transition from stranger to customer is much smoother. Barrk Marketing will find those who are interested in your product or service, show them your business, and give you their willingly supplied contact information. Lead generation is also a key component of creating and optimising your sales funnel.
Impressive Results for hAPPy SaaS Company
SnapnSave needed to boost app sign-ups while keeping costs down in a competitive market.
By running highly targeted ads on Facebook and Instagram, and crafting engaging ad creatives, we drove impressive results, including a significant increase in sign-ups.
The campaign’s success also had a decrease in cost per sign-up and higher engagement.
37%
Increase in CTR
30%
Decrease in Cost per Sign-Up
26k
Signups
"Thanks for taking our campaigns to the next level."
- Tiffany Lindeque, Marketing Manager
MONIQUE FALLOWS
Business Partner: Chris Fallows
Barrk Marketing have great energy, great ideas and always make a plan to attend to tasks quickly. We have also worked with them on various social media campaigns that have been very successful.
Gabor Rapolthy
Head of Marketing:Namaqua Wine
Barrk has played a pivotal role in elevating our brands, delivering top-tier digital and marketing solutions that consistently exceed expectations. Truly an exceptional agency and a valued partner in our growth.
Susan Watts
Broker Owner:RE/MAX Living
Barrk are adaptable, dependable, communicative and professional. Barrk has helped us enhance our value proposition to our clients through innovative thinking and we are truly grateful to them for the hugely important role they continue to play in our organisation.
Andrew Beatley
Marketing Analyst:LWI Consulting
Barrk exemplified everything you want in an agency partner- communication, promptness, and high-quality content. They truly felt like an extension of our team. HIGHLY recommend Barrk marketing!
Get Results
Benefits of Lead Generation
Generate Brand Awareness
We want people to keep your brand top-of-mind. Lead Generation informs those in your defined market about your product or service.
Save on Costs
Lead Gen is a cost-effective strategy which produces more results. Get more bang for your buck by reaching the massive pool of people online.
Collect Customer Data
Lead generation allows you to collect invaluable information about the needs of your target audience, which helps you tailor your product or service.
Gain a Positive ROI
When it comes to PPC, you pay once someone clicks on your ad, hence a greater chance of squaring your ROI by reducing Cost Per Lead.
Increase Sales
Businesses that use lead generation are more likely to make more sales and increase profits by turning leads into full-fledged customers.
Reach the RIGHT People
With lead generation, you’ll be pitching your services to someone who has already given you permission to do so, instead of spamming the wrong people.