Brand Strategy

Your Brand’s Story, Told Brilliantly

An Overview

What is Brand Strategy?

Your brand isn’t just your logo. It’s more than colours, fonts, looks and feels. It’s your customer’s full experience of your business. Creating a great brand starts with understanding your target audience, and then mapping out the journey you want them to take to find you.

From your website, customer service, visuals, language, and more, you need a cohesive strategy that leads, directs, and ties it all together. This is your brand strategy.

Our Approach

Build a Brand that Resonates

Need to nail down the nitty gritty of your brand? We will lead you step-by-step through the process of mapping out a clear, concise roadmap to branding success. We will help you understand where you are before guiding you on the best routes to get to where you want to go.

Whether you’re starting from scratch or need a full-on brand refresh, we make sure we understand the unique positioning of your business before we talk strategy.

Case Study: Novacloud

Full Brand and Website for Novacloud

Novacloud needed to build their brand identity and online presence from scratch, focusing on financial management solutions for medical practices.

We developed a memorable company name, cohesive corporate identity, and a high-impact website that clearly communicates their value.

The result is a polished, vibrant brand that sets them apart in a competitive market and supports their ongoing growth.

READ CASE STUDY

"I had a vision with no clue where to start, but Barrk brought it to life. I will be forever grateful for their hard work and commitment."

- Chantelle Beer, Founder

The Flow

Our Process

1

Audit

We will do a thorough review of your current branding efforts and competitor activity to give us a clear picture of where your business stands in the market.

2

Customer Mapping

We will then identify clear customer personas that you are attempting to reach, including age range, location, gender, career, interests, and online behaviours.

3

Brand Messaging

We’ll then choose strategic messaging that speaks to the needs of these personas or archetypes, ultimately leading them to your brand as the solution to those needs.

4

Brand Identity

Finally, we’ll nail down all the details of your brand identity, including visuals, logo positioning, brand elements, brand language and voice, design guidelines and more.

Our Clients

Happymonials

Testimonials from our clients and partners. Read more here.

MONIQUE FALLOWS

Business Partner:
Chris Fallows

Barrk Marketing have great energy, great ideas and always make a plan to attend to tasks quickly. We have also worked with them on various social media campaigns that have been very successful.

View Case Study.

Nathan Erasmus

Deputy Director: Connected Business, DEDAT

My sincere thanks for your very professional, flexible and very accommodating contribution to our #JumpforEntrepreneurs platform. The Barrk Marketing team really went beyond what we’d expected. Big Kudos!!

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Susan Watts

Broker Owner:
RE/MAX Living

Barrk are adaptable, dependable, communicative and professional. Barrk has helped us enhance our value proposition to our clients through innovative thinking and we are truly grateful to them for the hugely important role they continue to play in our organisation.

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Andrew Beatley

Marketing Analyst:
LWI Consulting

Barrk exemplified everything you want in an agency partner- communication, promptness, and high-quality content. They truly felt like an extension of our team. HIGHLY recommend Barrk marketing!

View Case Study.