5 Click-Worthy Updates | April 2025

By Barrk Marketing Team | March 25, 2025

March has brought us some exciting updates across the digital marketing world, and the platforms we all know and love are changing in big ways. From new video features on LinkedIn to Meta’s latest advertising moves, there’s a lot to keep up with. Here’s a quick look at the five biggest platform updates you need to know about this month.

1. Meta Ads at Shoptalk 2025

Meta is unveiling new ad innovations at the 2025 Shoptalk conference, focusing on how brands can connect with consumers in more personal and impactful ways. The new tools are aimed at enhancing ad personalisation and helping brands leverage the power of social commerce.

Read the full article here.

2. TikTok and Threads Lead App Downloads in February 2025

TikTok and Threads continue to dominate the app download charts. February 2025 saw a surge in user engagement, with both platforms seeing increased downloads. These apps are still attracting massive attention, reflecting the growing influence of social media on digital marketing strategies.

Read the full article here.

3. Meta’s LLaMA Hits 1 Billion Downloads

Meta’s LLaMA project has officially surpassed 1 billion downloads. The milestone highlights the platform’s growing presence and the rise of AI in content creation and marketing. As businesses look to integrate AI more deeply into their strategies, this update marks a significant shift in the future of digital marketing.

Read the full article here.

4. YouTube’s New Premium Lite

YouTube is launching a new Premium Lite option for users who want an ad-free experience without all the bells and whistles of a full YouTube Premium subscription. It’s a more affordable option for those who are looking for a simpler, uninterrupted viewing experience.

Read the full article here.

5. LinkedIn Now Supports Video Uploads in Articles and Newsletters

LinkedIn has introduced the ability to upload video content directly into Articles and Newsletters, making it easier for marketers and creators to incorporate more engaging media into their written content. This new feature opens up opportunities for long-form video content alongside traditional posts.

Read the full article here.

These updates show just how fast the digital marketing landscape is evolving. Keep an eye out for next month’s top 5 updates to stay ahead.

Posted in Platform Updates