Google Ads
Powering Growth with Killer Google Ads
If your brand isn’t showing up on Google, it’s already a step behind your competitors. This is why you need a smart, targeted marketing strategy that puts you in front of the right people at the right time. In this blog, we take a closer look at how we used Google Ads to power growth…
Read MoreGoogle Ads: 4 features for better App campaign performance
Introducing Google Analytics 4—an all-in-one analytics solution by Google Ads that offers comprehensive and privacy-centric insights into user behaviour across web and app platforms. With the power of AI-driven insights, you can now optimise your campaign performance like never before! App marketers using Google Analytics 4 have already reaped the benefits of its advanced features,…
Read MoreGoogle: Introducing a new era of AI-powered ads
When Google Marketing Live first launched in 2013, the advertising industry was undergoing a significant shift with the rise of mobile. Fast forward ten years, and now AI is revolutionising this industry. AI holds a foundational role within Google Ads. Behind the scenes, it has quietly been empowering advertisers to optimise their time and maximise…
Read MoreGoogle Ads: New features for Discovery ads
Exciting new feature from Google Ads which will enable your brand to shine on captivating ad spaces. Read more about this in Google Ad’s release notes below: In today’s world, consumers have a plethora of online touch points to explore when shopping. According to Google Ads, over 50% of consumers use platforms such as YouTube,…
Read MoreGoogle Ads: How to Multiply your Results
Google Ads has recently released an exciting new update called Performance Max, which is designed to assist users in several important areas. Read more about this in Google Ad’s release notes below. With Performance Max, Google Ads has seen advertisers achieve an average of over 18% more conversions at a similar cost per action. This…
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