Content Marketing
5 Creative Tactics That Stop The Scroll
As people’s attention spans continue to shrink, grabbing their attention as they scroll has become a major challenge. If you want to stand out, you need to master the art of stopping the scroll. In this blog, we’ll dive into key strategies to create content that captivates and engages your audience from the get-go. Highlights…
Read More5 Click-Worthy Updates | June 2025
Google Tests AI Influencers Google is experimenting with a new AI tool called ‘Portraits’, which creates conversational avatars of influencers and celebrities. These AI-driven personalities mimic real people, offering advice, coaching, and other services in their voices and style. They draw directly from the experts’ actual content and approved voice recordings to ensure authenticity. Read…
Read MoreThe Real Rules of Selling on Social in 2025
Social media has officially moved in, rearranged the furniture, and made itself at home in the sales process. It’s not just where people scroll while waiting for the kettle to boil. It’s where they discover brands, build trust, ask questions, read reviews, and, increasingly, decide to buy. With over 5.3 billion people active on social…
Read More5 Click-Worthy Updates | May 2025
From Canva’s AI magic to TikTok sliding into DMs (literally), the platforms have been busy. Here are 5 updates you actually need to know. Canva Gets Smarter with New AI Tools Canva just launched a wave of new AI-powered features at Canva Create 2025. “Magic Studio” now includes improved writing, design, and image-generation tools —…
Read MoreWhy Your LinkedIn Performance Has Dropped (And What To Do About It)
If your LinkedIn posts aren’t performing like they used to—fewer views, lower engagement, and a quieter comment section—you’re not imagining things. Over the past year, LinkedIn has made several changes that are significantly impacting how content is seen, especially for businesses. If your strategy hasn’t evolved, chances are your content is slipping further down the…
Read MoreThat’s A Wrap! Here Are Your Favourite Barrk Bytes Of 2024
2024 is quickly coming to an end, so why don’t we revisit some of the most impactful Barrk Bytes of the year? From game-changing AI innovations to the latest in SEO trends, we explored it all. Now, it’s time to spotlight the episodes that made the biggest impact this year. Continue reading to have a…
Read MoreSix Tips for a Fail-Proof B2B Marketing Strategy | Barrk Byte Episode 19
Transcript B2B marketing is a complex game with long sales cycles, multiple decision-makers, and lasting relationships. You need a smart marketing strategy to make every move count. In B2B marketing, success isn’t just about hitting the target—it’s about mastering the game. To win, you need a sharp and focussed strategy. Without it, your marketing can…
Read MoreYouTube’s New Tricks: Courses, Shopping, and AI Tags, Oh My!
YouTube is giving creators even more ways to earn and engage with their audiences! Here’s what’s new: Courses Get a Wider Release YouTube is expanding access to its Courses feature, which allows creators to offer both free and paid learning programs directly on their channels. Launched in beta back in 2022, Courses let creators design…
Read MoreHow To Speak Gen Z?
Meet Gen Z: Tomorrow’s Consumer Powerhouses Gen Z is already a major force in the marketplace, and their influence is only growing. With a unique blend of digital savvy and a desire for authenticity, they’re not just the future – they’re reshaping the present. As they grow into roles as business owners and influencers, their…
Read MoreGoogle’s Core Updates: Understanding SEO and AI-Generated Content
In March 2024, Google decided to shake things up for digital marketers with a core update that’s all about AI-generated content. This major shift in the SEO landscape means it’s more crucial than ever to align your content strategy with Google’s latest guidelines to keep your SEO rankings on the up and up. If you’re…
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