Social Media
Dark Social: The Hidden Conversations Shaping B2B Buying Decisions
Not every buyer journey starts with a neat click. Often, it starts in WhatsApp groups, private Slack channels, or even a quick “have you heard about these guys?” message between colleagues. This is what is known as dark social: a hidden, hard-to-track buyers’ funnel built on long-term trust and business credibility. In this article, we…
Read MoreGet More Leads Without Increasing Your Marketing Spend
Are you spending money on marketing and still asking yourself, “Where are the leads?” You’re not alone. Many businesses face this frustration. You throw budget at marketing campaigns, and yet, the results just don’t seem to match the spend. It’s disheartening, but here’s the thing: it’s often not about how much you spend, it’s about…
Read More5 Click-Worthy Updates | August 2025
Another month, another round of platform updates you’ll want to know about before your next marketing meeting. From YouTube collabs to Instagram’s new creator tools, the digital world has been busy. Here’s your quick catch-up on the five most important updates for August. 1. YouTube tests collaborator display in video titles YouTube is making it…
Read More5 Click-Worthy Updates | July 2025
July was anything but quiet in the digital space. The platforms and players we rely on are making moves, and it’s worth paying attention. Here are the five key updates from July that could shape how you approach content, campaigns, and platforms over the next few months. 1. Canva launches APIs and data connectors Canva…
Read More5 Creative Tactics That Stop The Scroll
As people’s attention spans continue to shrink, grabbing their attention as they scroll has become a major challenge. If you want to stand out, you need to master the art of stopping the scroll. In this blog, we’ll dive into key strategies to create content that captivates and engages your audience from the get-go. Highlights…
Read MoreThe Real Rules of Selling on Social in 2025
Social media has officially moved in, rearranged the furniture, and made itself at home in the sales process. It’s not just where people scroll while waiting for the kettle to boil. It’s where they discover brands, build trust, ask questions, read reviews, and, increasingly, decide to buy. With over 5.3 billion people active on social…
Read More5 Click-Worthy Updates | May 2025
From Canva’s AI magic to TikTok sliding into DMs (literally), the platforms have been busy. Here are 5 updates you actually need to know. Canva Gets Smarter with New AI Tools Canva just launched a wave of new AI-powered features at Canva Create 2025. “Magic Studio” now includes improved writing, design, and image-generation tools —…
Read MoreWhy Your LinkedIn Performance Has Dropped (And What To Do About It)
If your LinkedIn posts aren’t performing like they used to—fewer views, lower engagement, and a quieter comment section—you’re not imagining things. Over the past year, LinkedIn has made several changes that are significantly impacting how content is seen, especially for businesses. If your strategy hasn’t evolved, chances are your content is slipping further down the…
Read MoreWhat keywords to use to optimise your profiles for social SEO? | Barrk Byte Ep 25
Transcript Over 70% of internet users are using social media to search for information and product recommendations. Are your profiles optimised to help more people find you? With the rise of social SEO, using traditional SEO tactics has become an essential part of social media marketing. Since more people are searching on social, using keywords to…
Read MoreHow Social SEO Can Help You Rank Higher and Increase Brand Visibility
What if your audience isn’t just searching on Google anymore? SEO has always been about getting your content in front of the right people. But with more and more people turning to social media search, social SEO is quickly becoming a must-have marketing tool for brands. In this article, we dive into what exactly social…
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