5 Click-Worthy Updates | August 2025
Another month, another round of platform updates you’ll want to know about before your next marketing meeting. From YouTube collabs to Instagram’s new creator tools, the digital world has been busy. Here’s your quick catch-up on the five most important updates for August. 1. YouTube tests collaborator display in video titles YouTube is making it…
Read More5 Creative Tactics That Stop The Scroll
As people’s attention spans continue to shrink, grabbing their attention as they scroll has become a major challenge. If you want to stand out, you need to master the art of stopping the scroll. In this blog, we’ll dive into key strategies to create content that captivates and engages your audience from the get-go. Highlights…
Read More5 Click-Worthy Updates | June 2025
Google Tests AI Influencers Google is experimenting with a new AI tool called ‘Portraits’, which creates conversational avatars of influencers and celebrities. These AI-driven personalities mimic real people, offering advice, coaching, and other services in their voices and style. They draw directly from the experts’ actual content and approved voice recordings to ensure authenticity. Read…
Read MoreInstagram Expands the “Views” Metric – Here’s What You Need to Know
Instagram has rolled out some exciting updates to their Insights feature, making it easier for creators to understand why their content is performing the way it is and how to adjust their strategies for even better results. These new metrics include View Rate and Views Over Time, giving creators more detailed information about how their…
Read MoreInstagram Rolls Out Vertical Grids
Instagram is shaking things up with a new feature for your profile grid: the ability to align posts vertically. It’s a subtle but exciting change that gives creators more flexibility to showcase their content and experiment with their aesthetic. What’s the New Vertical Grid All About? This new option allows users to stack posts in…
Read MoreInstagram Expands Reels Length to 3 Minutes
Big news for content creators: Instagram has officially extended the maximum length of Reels to three minutes. This update is designed to give creators more room to express themselves, tell richer stories, and explore new creative possibilities. Why the Change? Reels originally started with a time cap of 15 seconds, which later expanded to 30…
Read MoreInstagram Waves Goodbye to Hashtag Following
Instagram is making a change that might surprise some users—it’s removing the option to follow hashtags. If you’ve enjoyed seeing posts and Reels from hashtags you follow, those days are numbered. According to a notification shared by social media expert Matt Navarra, any topics you already follow will stop showing up in your feed. What’s…
Read MoreInstagram Tests ‘Social Library’ for Shared Posts
Sharing memes with friends, saving Reels for later, bookmarking that perfect post you just have to come back to—it’s become second nature for many. But keeping track of it all? That’s where things get tricky. Instagram is now testing a new feature called the “Social Library,” designed to simplify this very challenge. What’s the Social…
Read MoreInstagram Tests WhatsApp Sticker to Boost DM Conversations
Instagram is getting closer to launching a new WhatsApp sticker for Stories, designed to help brands connect with users through direct messages (DMs) on WhatsApp. How the WhatsApp Sticker Works The sticker, as seen in an example shared by Martijn Cales, will allow businesses to start DM conversations more easily. It’ll be available to those…
Read MoreInstagram’s Cool New Text Tools to Level Up Your Content
Instagram is all about self-expression, and now, it’s even easier to make your content uniquely yours. With some exciting new updates to our creative tools, here’s what you can expect: 1. Fresh Fonts, Text Animations, and Effects for Reels and Stories Instagram is rolling out new fonts, text animations, and effects that you can use…
Read More