How To…
How To Select The Best Influencer? | Barrk Byte Ep 14
Transcript Love it or hate it. Influencer marketing is a powerful method to reach your audience where they are, but how do you choose the best ambassador for your business? Crafting a successful influencer partnership goes beyond just selecting a popular figure. It’s about building a genuine relationship and aligning on common goals. Here are…
Read MoreHow To Compile An Effective Marketing Strategy For 2024
Phew! We made it! Some of us, by the last few cents of our marketing budget (and whatever remains of our sanity)… But we did it! Time to hit pause, catch your breath, and enjoy a well-deserved break. But wait… what about next year’s marketing strategy? With 2024 just a few weeks away, now is…
Read MoreChecklist: Define Your Target Market
When you’re up against big name businesses who have already caught the crowd, you need to find a way to appeal to a niche market. To begin this process, it’s important to figure out who your ideal audience actually is. Targeting a niche doesn’t mean you’re excluding those who don’t fit the bill, but it…
Read MoreHow to Start Your Side Hustle
Ah, the side hustle. Ask any young person how many jobs they’re currently working and the answer will most likely be two to three – one full-time job and a couple of side gigs. It sounds like a lot of work (and it is), but we can easily see the appeal. You have security with…
Read MoreHow to Build a Cohesive, Online Brand Presence
The ability to be found online has never been more vital to businesses than it is today. These days it’s not enough to simply be online when your competitors are as well. SEO, PPC, and paid advertising are all strategies you can employ to increase brand awareness, but they won’t help you if your brand…
Read MoreHow to Protect Your Business Amid the COVID-19 Outbreak
A week after Ramaphosa announced the coronavirus outbreak in South Africa a National State of Disaster, the President announced a national lockdown for 21 days, starting from the 26th March. Schools and non-essential businesses are closed, travel restrictions are in place, and citizens are to stay home. Residents may only go outside for essentials like…
Read MoreHow to Market During a Crisis
During a crisis, and especially a global one, every person, every business and every brand is affected. People are dealing with fear and anxiety, and are therefore looking for support, information and connection. Marketing doesn’t need to stop but it does need a different action plan and especially, tone. We need to look for meaningful…
Read MoreHow to Market During a Crisis (Without Being Insensitive)
The coronavirus outbreak has affected the entire globe and all its people and industries, including digital marketing. You don’t want to be insensitive to your audience, but you can’t close your business – you need to make a living as best you can, too. This guide will help you to continue your campaigns in a…
Read MoreHow to Reach Your Target Audience
You know who you need to connect with, you just don’t know where. This conundrum is easily solved in the 21st century, though. Thanks to the internet explosion, we can bet your target audience is online – you just need to meet them there. How to reach your target audience with digital marketing Through social…
Read MoreHow to Optimise Your Website Design for Conversions
Are users leaving your website without even so much as a click through to a different page? Boosting conversions on your website isn’t all about SEO and Google AdWords – you can increase them just by optimising your web design! Here are 4 simple tips to optimise your website design for conversions Use high quality…
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