4 LinkedIn Algorithm Changes | Barrk Byte Ep 27

Transcript

Noticed your LinkedIn posts aren’t getting the reach they used to? You’re not imagining it.

Over the past year, LinkedIn has made several changes that impact how content is seen, especially for businesses.

Here are 4 LinkedIn algorithm changes that are eating your results for breakfast.

1. Pay to play

LinkedIn’s become a pay-to-play platform – especially for businesses. If you’re not backing key posts with some ad spend, your reach will be limited.

2. Business pages are tanking

Organic reach for company pages has dropped to just 2%. The algorithm now favours personal profiles more than ever.

3. Short-form video is dominating

In March 2024, LinkedIn launched its short-form video feed. Quick, mobile-first videos are getting more visibility — while traditional long videos are being left behind.

4. Engagement is everything

LinkedIn rewards content that sparks conversation fast. Posts that don’t get likes, comments or shares early are buried.

We’ve just published a full breakdown of these changes and how to adapt your strategy.

If your content is underperforming, it’s probably not the content –  it’s the format.

Check out the blog in the caption, or get in touch if you’d like us to review your LinkedIn approach.