5 Click-Worthy Updates | May 2025
From Canva’s AI magic to TikTok sliding into DMs (literally), the platforms have been busy. Here are 5 updates you actually need to know.
Canva Gets Smarter with New AI Tools
Canva just launched a wave of new AI-powered features at Canva Create 2025. “Magic Studio” now includes improved writing, design, and image-generation tools — plus a new Brand Hub to help teams stay on-brand automatically. The goal? Make it way easier to create good-looking, on-brand content at speed. It’s a big move for anyone juggling design work without a full-time creative team.
YouTube Makes Collabs Easier (and More Profitable)
YouTube is now letting creators co-publish videos to both their channels at the same time — making collaborations way more seamless. They’re also testing “Takeover Ads” during collab content, so brands can tap into both audiences at once. This could be a game-changer for influencer campaigns, especially if you’re working with niche creators or aiming for wider reach without doubling the ad spend.
Threads Launches Video Ads and Branded Content
Meta is rolling out video ads on Threads, along with official tools for branded content and creator collaborations. This gives businesses new ways to reach users on the platform while also helping creators monetise their work. Threads hasn’t blown up in South Africa just yet, but this move could make it more attractive for local influencers and early adopter brands.
LinkedIn Now Lets You Embed Video Posts
You can now embed native LinkedIn video posts directly onto your website or blog. It’s a small update, but a handy one — especially if you’re creating thought leadership content, recruiting talent, or running events and want those videos to live beyond the feed. No more hacking together a workaround to get your LinkedIn videos in front of people outside the platform.
TikTok Adds New Lead Gen Tools via DMs and Livestreams
TikTok is expanding its lead generation capabilities with new tools that make it easier to engage users in DMs and during livestreams. Businesses can now automate responses, manage chats through Business Suite, and collect leads without sending users off the app. It’s another step toward TikTok becoming a full-blown customer engagement platform — not just an awareness channel.
These updates show just how fast the digital marketing landscape is evolving. Keep an eye out for next month’s top 5 updates to stay ahead.