Boost Campaign Results with Meta’s New Advantage+ AI Tools
Key Updates
- Streamlined campaign setup: Meta is testing a unified setup to bring Advantage+ optimisations to all sales, app, and leads campaigns.
- New leads campaigns: Advantage+ leads campaigns use AI to deliver high-quality leads at a lower cost.
- Opportunity score expansion: A 0-100 score with personalised recommendations is being rolled out to more advertisers to improve performance.
Simplified Campaign Setup with AI
Advantage+ shopping campaigns (now renamed Advantage+ sales campaigns) have seen rapid growth, delivering consistent results. Meta is testing a new setup to bring these AI-powered optimisations to all campaign types.
- Advantage+ ‘On’ Label: Indicates when AI optimisations for audience, placement, and budget are active.
- Proven Results: Campaigns with Advantage+ ‘on’ show similar Cost Per Action as previous Advantage+ shopping campaigns.
New: Advantage+ Leads Campaigns
Meta’s new Advantage+ leads campaigns leverage AI for better lead generation.
- Full Campaign Automation: Helps advertisers efficiently find high-quality leads.
- Lower Cost Per Lead: Early tests show a 10% decrease in cost per qualified lead compared to Advantage+ ‘off’ campaigns.
Opportunity Score: Personalised Insights
Meta’s opportunity score tool provides advertisers with actionable recommendations for better performance.
- How It Works:
- Unique 0-100 score evaluates campaign setup.
- Real-time suggestions help advertisers adopt AI-enabled tools like Advantage+.
- Proven Results: Early users saw a 5% decrease in cost per result.
Meta is expanding this tool to more advertisers, starting with proven recommendations and adding new ones as further testing continues.
What’s Next?
Meta plans to combine its latest AI optimisations with personalised campaign recommendations in Ads Manager. Advertisers in the test group will soon see opportunity score alongside the streamlined Advantage+ setup.
These innovations aim to simplify campaign management and maximise results, giving businesses powerful tools to thrive across Meta’s platforms.