Mailchimp: Launch of Campaign Manager

Campaign Manager is a new planning tool that gives marketers a holistic view of their campaigns in Mailchimp.

Whether you’re a solo entrepreneur or part of a marketing team, Campaign Manager will help you streamline your marketing processes and improve your overall marketing performance. With features like collaboration tools and the ability to schedule and publish content, you’ll be able to focus on creating great content and engaging your audience, while Campaign Manager takes care of the rest.

Mailchimp, the globally renowned company known for its innovative email marketing and automation solutions, has just raised the bar with the launch of its new tool, Campaign Manager. This powerful tool gives marketers the power to plan, execute, and track their marketing campaigns across multiple channels, including email, text messaging, social media ads, and direct mail. No more juggling multiple tools to keep track of your campaigns! With Campaign Manager, you can view all activities in one convenient calendar view, making it easier to make adjustments on the fly.

What’s more, Campaign Manager is designed to work seamlessly with an average of 7 marketing tools, and it provides expert recommendations based on industry benchmarks gleaned from millions of data points analysed by Mailchimp. This exciting new feature has been available to Mailchimp customers with Standard and Premium plans worldwide since January 25th. Don’t wait, take your marketing game to the next level with Campaign Manager!

“Omni-channel experiences are critical for marketing to modern consumers, and our marketer customers have shared the recurring pain of creating and managing these experiences across channels and tools.” said Jon Fasoli, Chief Product and Design Officer at Intuit Mailchimp. “We designed Campaign Manager to give them a single tool to plan, automate and analyze their campaigns across channels and marketing tools.”

SMS and more with webhooks

This amazing tool gives marketers the power to plan, execute, and track their marketing campaigns across multiple channels, including email, text messaging, social media ads, and direct mail. But that’s not all – with the addition of webhooks, marketers can now trigger actions in their third-party apps for a truly comprehensive multichannel approach.

Webhooks are like magic – they’re custom HTTP callbacks that activate specific events. And with their integration into Campaign Manager, marketers can work more efficiently than ever. Imagine updating spreadsheets, sending status updates to customers, or adding customers to paid social media ads with just a few clicks! And with the connection of their third-party SMS provider, marketers can even use webhooks to send campaigns, like sharing holiday coupon codes via text message. Get ready to take your marketing game to the next level with Intuit Mailchimp and Campaign Manager!

Key features of Campaign Manager include:

• Campaign setup: Easily measure the success of your campaign with real-time insights and tracking metrics that help you evaluate your progress against your objective and understand the impact of your marketing efforts. Get a clear picture of how each touchpoint is contributing to the overall success of your campaign and make informed decisions about future marketing strategies.
• Efficient campaign management: With a central calendar view and the ability to set up webhooks, Campaign Manager helps streamline the process of planning and executing your campaigns. You can reduce manual work, minimise errors, and focus on the creative aspects of your marketing.
• Multichannel marketing: Campaign Manager is flexible and customisable to meet the unique needs of your business. Whether you are a small business owner or a large-scale marketer, you can set up and manage campaigns that reflect your goals and objectives. With the ability to expand your campaigns to multiple channels, Campaign Manager can help you grow your business and reach more customers.
• Recommendation: Monitor the progress of your campaign and see how each marketing touchpoint is contributing to your overall objective. Easily identify which marketing efforts are driving results and adjust your approach as needed to maximise the impact of your campaign.
• Analytics: Choose the metrics that matter most to your business and track their performance in real-time. Get insights into the success of your campaign by analysing engagement rates, conversion rates, and other key metrics. Utilise these insights to inform future marketing efforts and continually improve your performance.

A mailchimp customer, Tigrilla Gardenia, was able to bring all of her marketing activities into one calendar view, which allowed her to easily track and manage her campaigns leading up to the summit and product re-launch. The multichannel marketing capabilities and webhooks integration made it possible for her to execute her campaigns across multiple channels, including email and text messaging. The recommendation feature also helped her optimize her email send dates based on industry benchmarks and millions of data points analyzed by Mailchimp.

“Overall, I find Campaign Manager to be super helpful to keep your campaigns focused. I liked being able to see everything together. I love that Campaign Manager gives you the best date to email within a range of time,” said Tigrilla Gardenia. “The way that I work right now is that my team comes up with our general marketing themes based on where we’re headed for the near future. So we sit down, and we’re like, ‘Okay, these are the major areas that we want to touch on for the next 2 months,’ and then they might lay out the social media direction that they want to do with that and I’ll write the email newsletters. So if I could take what the overarching messaging endpoints are, overlap that onto a schedule rather than having them separate, it would be great. Because then I could just go into Mailchimp and say, ‘Okay, I’m going to write a message about this, and these are the times that I want to connect with my audience,’ and then I can do that all in one place. I would definitely continue to use it to keep from drafting my marketing copy and emails in separate places.”

Don’t have time creating and planning your marketing campaigns? We can help! Pop us a mail: hello@barrkmarketing.com.

(source: https://mailchimp.com/en-gb/campaign-manager-and-webhooks-launch/)