Is LinkedIn still LinkedIn? | Barrk Byte Episode 17

Lately, LinkedIn content has been looking more and more like Instagram or Facebook, have you noticed?

LinkedIn’s evolution is driven by Millennials and Gen Z who crave fresh, dynamic content. This demographic shake-up explains why you see more videos, polls, and carousel posts keeping everyone engaged.

Let’s dive into some practical tips to freshen up your LinkedIn content strategy

1. Share Stories: share personal stories, company culture, and behind-the-scenes glimpses. This humanises your brand and builds deeper connections with your audience.
2. Analyse the Algorithm: The algorithm loves longer posts which increase ‘dwell time.’ Avoid external links in the body of your post – place them in the first comment instead.
3. Top Thought Leadership: Share insights, trends, and expertise. This builds trust and positions you as a go-to resource in your field. 
4. Cultivate Conversation: Encourage thoughtful comments and engage with your audience’s posts. This boosts your visibility and strengthens industry relationships.

Blending professional and personal posts, sharing valuable content, and actively engaging with your network can maximise your presence.

If you need help navigating LinkedIn’s changes or have some great tips of your own, drop us a comment below. Until next month!