5 Click-Worthy Updates | June 2025
Google Tests AI Influencers
Google is experimenting with a new AI tool called ‘Portraits’, which creates conversational avatars of influencers and celebrities. These AI-driven personalities mimic real people, offering advice, coaching, and other services in their voices and style. They draw directly from the experts’ actual content and approved voice recordings to ensure authenticity.
LinkedIn Adds In-App Creator Tools
LinkedIn has introduced a new Create on LinkedIn hub, offering creators a one-stop space for creating content for the platform. This hub allows users to create everything from videos and live events to newsletters and articles directly on the LinkedIn app. Users can also find content creation tips, tools, and training courses to help them meet their platform-specific goals.
Instagram Brings Teleprompter Function to ‘Edits’
Instagram’s video editing app, Edits, is getting a built-in teleprompter feature to make it easier for creators to record on-camera segments. This tool allows users to upload scripts and adjust scroll speed and font size while maintaining eye contact with their audience. With this roll-out, video creation can be sharper and more polished without the need for an additional tool.
Shop Smarter with TikTok’s AI Assistant
TikTok has launched Seller Assistant, an AI-powered chatbot built into the Seller Centre to streamline user experience. The bot offers 24/7 personalised guidance and recommendations based on user behaviour and store data.
This automation supports scalability and helps smaller businesses stay competitive by removing the need for manual research. Read the full article here.
YouTube Makes Content Promotion Easier
YouTube has introduced an integrated “Promote” button within the YouTube and YouTube Studio apps, allowing creators to easily run ad campaigns for their videos and Shorts without needing to use Google Ads. This streamlines the promotion process and makes it more accessible, especially for smaller creators.
The platform is also testing the ability to upload different thumbnails for different regions, aimed at helping to improve creators’ localisation and improve international reach. Together, these updates simplify content promotion, increase viewer engagement, and improve global content strategies.
These updates show just how fast the digital creator landscape is evolving. Keep an eye out for next month’s top 5 updates to stay ahead.