New LinkedIn Ads Features to Boost Your Campaigns
Marketing is constantly changing—becoming more refined, targeted, and efficient. LinkedIn is helping lead the way with new tools and updates to its advertising platform that give marketers more power and flexibility to achieve their goals. Whether you’re looking to improve lead quality, streamline invoicing, or promote thought leadership, LinkedIn Ads has rolled out features that make it easier to get the most out of your campaigns.
Here’s a quick look at the latest updates, including Newsletters for Thought Leader Ads, Monthly Invoicing Experience, and Qualified Leads.
Newsletters for Thought Leader Ads
What is it?
LinkedIn now allows brands to sponsor newsletters written by members, giving companies a new way to promote long-form content directly to their audience. This feature works for brands that want to build credibility by showcasing content from external thought leaders or their own employees who publish newsletters. By sponsoring newsletters, businesses can expand the reach of insightful content from industry experts or in-house thought leaders.
Why it matters:
For marketers wanting to establish authority and stand out in a crowded space, this is a perfect way to promote in-depth content while growing a thought leader’s subscriber base.
Key benefits:
- Boost credibility by sharing authentic, relevant content that builds trust.
- Expand your reach by promoting newsletters to targeted audiences and gaining subscribers.
- Showcase authority on industry topics and drive engagement.
Monthly Invoicing Experience
What is it?
A more efficient invoicing system that makes managing LinkedIn ad payments easier. Businesses can now apply for monthly invoicing once, linking all relevant ad accounts to that method. Even better, users can directly edit invoice details (like PO numbers or recipients) without filing support tickets, simplifying the entire billing process.
Why it matters:
For billing managers and admins, this update reduces manual work and puts them in control, helping them save time and avoid headaches.
Key benefits:
- Streamlined billing: Apply once, then easily manage multiple accounts.
- Quick edits: Make changes to invoice details directly in the system—no need for support tickets.
- Centralized control: Easily view, sort, and download invoices from one location.
Qualified Leads
What is it?
This exciting feature allows advertisers to optimize their lead generation campaigns for “qualified leads” using data directly from their CRM. With LinkedIn’s integration of the Conversion API (CAPI), advertisers can now target leads who meet specific qualifications defined by their CRM, ensuring that marketing efforts are aligned with sales goals.
Why it matters:
Marketers tired of wasting time on low-quality leads will love this feature. It helps you focus on leads that are more likely to convert, improving overall campaign efficiency.
Key benefits:
- Higher-quality leads: Target leads who are most likely to convert.
- Boost conversions: Prioritize bottom-of-funnel outcomes and improve alignment between sales and marketing.
- Improve ROI: Focus campaigns on the most relevant audiences for better results.
LinkedIn continues to innovate with features designed to help marketers succeed. Whether you want to drive conversions, improve billing processes, or build your brand’s credibility, these tools are here to make your life easier.