The Sound of TikTok for Brands

Revitalize your content and streamline your creative endeavors using TikTok’s complimentary Sounds for Business – Voice Clips audio templates.

TikTok’s immersive, sound-on environment plays a pivotal role in its success as a branding platform, fostering unique engagement opportunities and community cohesion. A whopping 88% of TikTok’s user base believes that sound is essential to the platform’s experience, and a significant 73% report that sound encourages them to pause and engage with ads, leading to longer viewing times and more positive responses.

To aid brands in crafting diverse, sound-rich content, TikTok has introduced Sounds for Business – Voice Clips. This new feature offers 18 custom voiceover audio templates recorded by famous TikTok Creators like Anania and Matt Buechele, providing recognisable voices to enhance your videos and make them trend-ready.

These Sounds for Business – Voice Clips are not only free but also pre-cleared, allowing brands to bypass the often complex licensing process. This innovation aims to position brands at the cutting edge of storytelling, facilitating a consistent production of captivating videos.

Unleash a Sound Revolution

Additionally, these Voice Clips are an excellent tool for audience discovery when used with Spark Ads. This advertising approach boosts your successful organic content within your paid strategy, enhancing authenticity and expanding your reach and engagement.

Here’s how to leverage the new Sounds for Business collection:

  • Craft your captivating video using a Voice Clip from a favored Creator.
  • Upload it to your TikTok account.
  • Utilise TikTok Ads Manager to ‘Spark’ your video with paid media, targeting the ideal audience and exploring additional features.

Find all 18 custom Sounds for Business – Voice Clips in the Commercial Music Library, TikTok’s expanding hub for music and sounds. This resource aids brands in simplifying content creation while supporting emerging artists. Both the initial Sounds for Business and the new Voice Clips are designed to boost your brand’s presence, organically and through paid content, enhancing product visibility and fostering new community connections.

For a seamless creative process, access these free Sounds for Business – Voice Clips through the mobile app under Add Sound > Commercial Sounds. Dive into the Discover, Favorites, and Playlists sections to select your track and jumpstart your project. On desktop, find your voice using the provided link and start creating today!

Source: https://www.tiktok.com/business/en-CA/blog/amp-up-your-brand-creativity-with-sounds-for-business-voice-clips?redirected=1