TikTok: 2023 What’s Next Trend Report
In the 2023 edition of What’s Next, TikTok has identified the key trends that will shape the way marketers approach TikTok and their marketing strategy in the coming year. Changes in social and cultural sentiments have been analysed to predict user behavior on the platform, and all predications have backed up with global research and case studies. TikTok tied it all together with advice on how to effectively leverage these trends to stay ahead of the curve.
The three main trend forces that will define 2023 are Actionable Entertainment, Making Space For Joy, and Community-Built Ideals. These shifts will have a significant impact on how marketers communicate with their target audiences.
The report then dives into these main trends in more detail to unpack:
- Custom research on why they’re happening and what they mean
- Trend examples that ladder up to our key forces
- Creative frameworks for marketers
- Product solutions that allow marketers to get trend-driven content in front of eyeballs
- Advice on tracking trends on your own in 2023, so you can always be on the ball
- Thoughts from @latinapreneur on what this all means for marketing in the new year
Get the inside scoop on the 2023 TikTok trends by downloading the report here.
(Source: https://ads.tiktok.com/business/creativecenter/trend_article/online/whats-next-2023/pc/en)