TikTok: Four new Promote tools to help drive discoverability

TikTok’s in-app advertising tool has just gotten even better! With this update, TikTok aims to help its users bring in more profile views, attract high-quality leads, make their content even more impactful, and even target specific audiences based on location. How cool is that?

Businesses are always facing new challenges, but hitting your goals just got easier! With four amazing new Promote features, success is just a few clicks away. TikTok offers tools to help small businesses hit their targets in a smarter way. Get ready to reach new heights!

Small businesses are getting a boost from TikTok’s Promote feature, bringing their big dreams to life! Owners looking to increase their visibility and grow their revenue use Promote to turn their original content into eye-catching advertisements. With its user-friendly setup, precise targeting options, and helpful analytics, it’s no wonder why businesses are loving the Promote experience. If you’re looking to up your marketing game, it might be time to check out what Promote can do for you!

Now Promote can help you:

• Drive more visits to your TikTok page
• Get more messages from potential customers
• Boost other creators’ content
• Target your audience by location

Take a look at the latest updates from TikTok Promote, and see which new features can help your business reach its goals. Discover how your promoted content will appear to your audience, and get expert tips on how to get the most out of these powerful tools. Whether you’re looking to drive more visits to your TikTok page, receive more messages from potential customers, boost other creators’ content, or target your audience by location, TikTok Promote has something for you. Explore the possibilities and start reaching your full potential today!

Drive deep discovery with more profile views

You’re sure that once people get to know your business, they’ll fall head over heels in love with what sets you apart. And that’s exactly what Promote’s latest “more profile views” goal is all about— giving your audience a nudge in the right direction from your video to your profile, where they can discover your unique charm.

The goal of the “more profile views” feature is to help businesses lead their audience from the video to their profile, where they can showcase what makes them unique and special. With this feature, viewers will see a noticeable call-to-action (CTA) that will encourage them to visit your profile and discover more about your brand.

Spark deeper engagement with more messages

Make it easy for interested customers to reach out and start a conversation with you! By promoting a video with the goal of “more messages”, you can expect to see a surge in inquiries and potential leads filling your TikTok inbox. Get ready to turn those views into valuable connections!

When one of your viewers sees a video you Promoted for more messages, viewers see your content and a CTA button that says “Send message” and leads them to compose a message.

Build brand love by boosting creators’ content

Small businesses understand the power of partnerships and collaboration, and Promote’s new feature “Promote for Others” allows you to give a boost to your favorite TikTok creators and help their message reach even more people. Whether you’re looking to support a local artist or promote a product review, this new goal can help drive awareness and drive results for your business.

With Promote for others, you can give a big boost to the content that your favorite TikTok creators are already making for you. This new feature helps you spread their message even further and leverage the relationship they have with their followers, increasing your brand awareness and building trust among potential customers. Whether it’s entertaining, informative, or just plain fun, Promote for others is the perfect way to take advantage of the popularity of the creators you admire.

By using the TikTok Creator Marketplace, small businesses can find the perfect fit for their brand and goals, and take advantage of their chosen creator’s relationship with their audience to boost brand awareness and trust. And with the new “Promote for others” feature, businesses can Promote the content just like their own videos or LIVE videos, reaching a larger targeted audience. Directly reaching out to a favorite creator is another option.

With Promote for Others, you’ll be able to easily keep an eye on the performance of your campaigns and see just how effective your investment in partnering with a creator has been. The handy analytics in your dashboard make it easy to track the reach and engagement of your Promoted content.

Get in front of the right audience with location targeting

You can take it a step further by targeting your campaigns by location. This gives you the opportunity to focus on the viewers that matter most to your business, whether that’s at a local level or reaching an entire region or country. This powerful targeting option helps you connect with your ideal audience and drive results for your business.

Do you need drive for your discoverability? Get in touch with Barrk Marketing for Social Media support. 

(source: https://www.tiktok.com/business/en/blog/tiktok-promote-new-features)