5 Click-Worthy Updates | December 2025
As we conclude the year, it’s time to make sure your marketing strategy is set for success in December. In this month’s 5 Click-Worthy Updates, we’re highlighting five key trends and insights that can help you finish the year strong.
1. Creators real brand on TikTok.
TikTok’s analysis shows that influencer content outperforms traditional brand advertising, driving higher engagement and click-through rates. Creators offer unique advantages, including a deep understanding of TikTok culture, the ability to generate extensive relevant content, and added credibility to brand messages. Successful campaigns, such as Felix Pago’s Spanish-language ads and Hyundai’s customer-focused #ItsYourJourney, illustrate the power of collaborating with creators. The key takeaway is that creators are crucial for achieving meaningful brand impact on TikTok.
2. LinkedIn’s new AI-powered people search is based on experience.
LinkedIn has launched an AI-powered people search feature for Premium subscribers in the U.S. This tool simplifies finding professionals using natural language. Unlike traditional search methods that required specific keywords and filters, users can now find expertise by asking questions like “someone who’s grown a small business” or “an expert in digital marketing,” and LinkedIn will return more relevant results. This feature is currently available to Premium subscribers in the U.S., with plans for broader accessibility in the future.
3. B2B marketing benchmarks the video + influence effect.
The 2025 B2B Marketing Benchmark Report emphasises trust as a crucial factor for success, with 94% of marketers highlighting its importance. Video and influencer marketing play essential roles in building trust; video content enhances credibility and engagement, while influencer partnerships leverage their expertise. The report highlights the necessity for B2B brands to integrate video and influencer strategies into trust-centric frameworks to improve performance throughout the buyer’s journey.
4. Introducing the branded queries filter in Search Console.
Google Search Console has introduced a branded queries filter in the Performance Report. This feature allows users to separate traffic into branded queries (which include your brand name) and non-branded queries (which do not include brand terms). This filter assists in analysing traffic patterns and measuring brand recognition. Metrics such as clicks, impressions, and click-through rates (CTR) are displayed separately for both query types. The filter is being rolled out gradually and is available for top-level properties that have sufficient query volume.
5. Google search with Gemini 3.
Google’s Gemini 3, now available to AI Pro and Ultra subscribers, brings advanced reasoning and interactive generative UI to Search. It enhances content discovery by better understanding complex queries and delivers dynamic visual layouts with custom tools, like simulations and calculators, tailored to specific questions. This upgrade aims to provide richer, more actionable insights, making Search more interactive and helpful.
By keeping up with the latest tools and trends, you can enhance your brand’s visibility and drive meaningful results as we close out the year.
Stay tuned for more insights, and make sure to leverage these strategies to kickstart 2026 with momentum!