Posts by Jessica Lotze
AI Video Myths Your Business Needs to Stop Believing
AI has gone from a shiny new platform to a serious marketing tool very quickly. For most businesses, that brings many opportunities by making video content more accessible. But AI video also comes with a bit of confusion. Some businesses think it will completely replace people, while others assume it will make their brand look…
Read MoreA Marketing Manager’s Guide to Niche Communities
The race for digital engagement has changed. In a landscape where doom-scrolling and crowded feeds have become the norm, niche communities are gaining momentum. For businesses aiming to strengthen their market leadership and grow their digital presence, integrating niche communities into their marketing strategy is becoming a must. Let’s get you up to speed with…
Read MoreThe B2C-ification of B2B Marketing
Have you wondered why your LinkedIn feed is suddenly filled with memes and holiday pictures from your professional network? Or why you can now see the intricate behind-the-scenes processes of almost any business on TikTok? This is the B2C-ification of B2B in real-time, where businesses are leaning into increasingly human-centred, emotive, and relatable storytelling, no…
Read More5 Click-Worthy Updates | December 2025
As we conclude the year, it’s time to make sure your marketing strategy is set for success in December. In this month’s 5 Click-Worthy Updates, we’re highlighting five key trends and insights that can help you finish the year strong. 1. Creators real brand on TikTok. TikTok’s analysis shows that influencer content outperforms traditional brand…
Read MoreThe Future of Marketing: What’s Coming in 2026
Hold onto your digital hats, marketers! The world of content, engagement, and audience connection is about to get a whole lot more interesting in 2026. While technology (especially AI) makes it easier to churn out content, it’s also throwing us curveballs when it comes to authenticity and ethics. So, what’s the secret to surviving (and…
Read MoreStorytelling vs. Selling: Finding The Right Balance in Content Creation
Marketers often say people hate being sold to, but they love a good story. So, does this mean storytelling can replace hard sells? The truth is that you need both. Storytelling builds trust and emotional connection, while selling drives action. The important thing is to strike a balance between the two. In this blog, we…
Read More5 Creative Tactics That Stop The Scroll
As people’s attention spans continue to shrink, grabbing their attention as they scroll has become a major challenge. If you want to stand out, you need to master the art of stopping the scroll. In this blog, we’ll dive into key strategies to create content that captivates and engages your audience from the get-go. Highlights…
Read MoreHow You Can Boost Lead Quality and Conversions with Interactive Tools
B2B buyers are changing the way they make purchasing decisions. Instead of relying solely on sales reps, they prefer interactive tools that lets them actively engage with solutions and get personalised insights before ever speaking to sales. Why does this matter? Because the more engaged a prospect is, the higher their intent to buy. Here’s…
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