Posts by Barrk Marketing Team
What keywords to use to optimise your profiles for social SEO? | Barrk Byte Ep 25
Transcript Over 70% of internet users are using social media to search for information and product recommendations. Are your profiles optimised to help more people find you? With the rise of social SEO, using traditional SEO tactics has become an essential part of social media marketing. Since more people are searching on social, using keywords to…
Read MoreHow Social SEO Can Help You Rank Higher and Increase Brand Visibility
What if your audience isn’t just searching on Google anymore? SEO has always been about getting your content in front of the right people. But with more and more people turning to social media search, social SEO is quickly becoming a must-have marketing tool for brands. In this article, we dive into what exactly social…
Read MoreTikTok Revs Up Automotive Advertising with New Solution
TikTok is shifting gears in the automotive marketing world with the launch of its new Automotive Ads. This innovative, catalog-based solution is designed to help car manufacturers and dealerships connect with potential buyers on the platform. Recognizing the unique challenges faced by automotive advertisers, such as long buying journeys, the need for personalized marketing, and…
Read MoreMeta Introduces Community Notes: A New Approach to Content Moderation
Meta is preparing to roll out a new community-driven content moderation system called “Community Notes.” This initiative aims to provide additional context to potentially confusing or misleading content, moving away from the platform’s previous fact-checking program. The shift comes after Meta acknowledged that its prior fact-checking system was perceived by many as biased. Community Notes…
Read MoreYouTube Shorts Gets an AI Upgrade with Veo 2
YouTube is making it even easier for creators to bring their ideas to life with the latest upgrade to Dream Screen. Last year, YouTube introduced this AI-powered feature, allowing users to generate unique backgrounds for Shorts with just a text prompt. Since then, creators have used it for everything from fun learning experiences to creative…
Read MoreBoost Campaign Results with Meta’s New Advantage+ AI Tools
Key Updates Simplified Campaign Setup with AI Advantage+ shopping campaigns (now renamed Advantage+ sales campaigns) have seen rapid growth, delivering consistent results. Meta is testing a new setup to bring these AI-powered optimisations to all campaign types. New: Advantage+ Leads Campaigns Meta’s new Advantage+ leads campaigns leverage AI for better lead generation. Opportunity Score: Personalised…
Read MoreThreads Update: Exciting New Features to Enhance User Experience
Threads is rolling out a set of new features designed to make the platform even more engaging and interactive. With these updates, Threads is addressing long-standing community requests while providing users with innovative ways to share and interact with content. Here’s what’s new: 1. Media Tab for Easy Access to Shared Content One of the…
Read MoreInstagram Expands the “Views” Metric – Here’s What You Need to Know
Instagram has rolled out some exciting updates to their Insights feature, making it easier for creators to understand why their content is performing the way it is and how to adjust their strategies for even better results. These new metrics include View Rate and Views Over Time, giving creators more detailed information about how their…
Read MoreWhy Having an Outsourced CMO is a Smart Marketing Move.
In the world of marketing, you might be analysing ROI reports one moment and brainstorming campaigns the next—all while fielding questions like “Why isn’t our social media doing better?”. It’s a constant balancing act, one that marketing managers or business owners may be all too familiar with. Here’s the reality: marketing is no longer just…
Read MoreThe Importance of UGC | Barrk Byte Ep 23
Transcript As AI-generated content becomes more common, trust in brands is decreasing. Users want to see authentic content that shows them what a product or service is really like—not a glamourised AI concept. This is where user-generated content (UGC) can be a powerful tool to help you stand out. UGC is any kind of content…
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