Posts by Barrk Marketing Team
5 Click-Worthy Updates | July 2025
July was anything but quiet in the digital space. The platforms and players we rely on are making moves, and it’s worth paying attention. Here are the five key updates from July that could shape how you approach content, campaigns, and platforms over the next few months. 1. Canva launches APIs and data connectors Canva…
Read More5 Click-Worthy Updates | June 2025
Google Tests AI Influencers Google is experimenting with a new AI tool called ‘Portraits’, which creates conversational avatars of influencers and celebrities. These AI-driven personalities mimic real people, offering advice, coaching, and other services in their voices and style. They draw directly from the experts’ actual content and approved voice recordings to ensure authenticity. Read…
Read MoreThe Real Rules of Selling on Social in 2025
Social media has officially moved in, rearranged the furniture, and made itself at home in the sales process. It’s not just where people scroll while waiting for the kettle to boil. It’s where they discover brands, build trust, ask questions, read reviews, and, increasingly, decide to buy. With over 5.3 billion people active on social…
Read MoreHow To Sell On Social Media | Barrk Byte Ep 28
Transcript Trying to sell on social media? Well, you’re doing it wrong. Brands that win are the ones that build a connection before conversion. Trust, is something you can take to the bank. Here’s how to do exactly that. Focusing on trust, connection, and content that makes people feel understood is key. That’s the foundation…
Read More5 Click-Worthy Updates | May 2025
From Canva’s AI magic to TikTok sliding into DMs (literally), the platforms have been busy. Here are 5 updates you actually need to know. Canva Gets Smarter with New AI Tools Canva just launched a wave of new AI-powered features at Canva Create 2025. “Magic Studio” now includes improved writing, design, and image-generation tools —…
Read MoreWhy Your LinkedIn Performance Has Dropped (And What To Do About It)
If your LinkedIn posts aren’t performing like they used to—fewer views, lower engagement, and a quieter comment section—you’re not imagining things. Over the past year, LinkedIn has made several changes that are significantly impacting how content is seen, especially for businesses. If your strategy hasn’t evolved, chances are your content is slipping further down the…
Read MorePowering Growth with Killer Google Ads
If your brand isn’t showing up on Google, it’s already a step behind your competitors. This is why you need a smart, targeted marketing strategy that puts you in front of the right people at the right time. In this blog, we take a closer look at how we used Google Ads to power growth…
Read More4 LinkedIn Algorithm Changes | Barrk Byte Ep 27
Transcript Noticed your LinkedIn posts aren’t getting the reach they used to? You’re not imagining it. Over the past year, LinkedIn has made several changes that impact how content is seen, especially for businesses. Here are 4 LinkedIn algorithm changes that are eating your results for breakfast. 1. Pay to play LinkedIn’s become a pay-to-play…
Read MoreHow Interactive Tools Drive Quality Leads | Barrk Byte Ep 26
Transcript 64% of B2B sales professionals use self-service tools to guide purchase decisions, most of which are interactive. Interactive tools are anything that gets users involved and encourages them to share their thoughts or responses. Here’s how these tools can help you transform lead generation. 1. First, we have interactive quizzes. They personalise the experience,…
Read More5 Click-Worthy Updates | April 2025
March has brought us some exciting updates across the digital marketing world, and the platforms we all know and love are changing in big ways. From new video features on LinkedIn to Meta’s latest advertising moves, there’s a lot to keep up with. Here’s a quick look at the five biggest platform updates you need…
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