Marketing Advice & Trends
The Real Rules of Selling on Social in 2025
Social media has officially moved in, rearranged the furniture, and made itself at home in the sales process. It’s not just where people scroll while waiting for the kettle to boil. It’s where they discover brands, build trust, ask questions, read reviews, and, increasingly, decide to buy. With over 5.3 billion people active on social…
Read More5 Click-Worthy Updates | May 2025
From Canva’s AI magic to TikTok sliding into DMs (literally), the platforms have been busy. Here are 5 updates you actually need to know. Canva Gets Smarter with New AI Tools Canva just launched a wave of new AI-powered features at Canva Create 2025. “Magic Studio” now includes improved writing, design, and image-generation tools —…
Read MoreHow You Can Boost Lead Quality and Conversions with Interactive Tools
B2B buyers are changing the way they make purchasing decisions. Instead of relying solely on sales reps, they prefer interactive tools that lets them actively engage with solutions and get personalised insights before ever speaking to sales. Why does this matter? Because the more engaged a prospect is, the higher their intent to buy. Here’s…
Read MoreHow Social SEO Can Help You Rank Higher and Increase Brand Visibility
What if your audience isn’t just searching on Google anymore? SEO has always been about getting your content in front of the right people. But with more and more people turning to social media search, social SEO is quickly becoming a must-have marketing tool for brands. In this article, we dive into what exactly social…
Read MoreWhy Having an Outsourced CMO is a Smart Marketing Move.
In the world of marketing, you might be analysing ROI reports one moment and brainstorming campaigns the next—all while fielding questions like “Why isn’t our social media doing better?”. It’s a constant balancing act, one that marketing managers or business owners may be all too familiar with. Here’s the reality: marketing is no longer just…
Read MoreThe Digital Marketing Trends You Should Know About In 2025
Digital marketing in 2025 is all about working smarter, creating genuine connections, and focusing on purpose-driven branding. While it’s great to be aware of these trends, getting ahead of them and understanding how to leverage them is key to setting yourself up for success this year. Dive in to learn more about the top trends…
Read MoreMeta Introduces the Llama 3.3
Meta has wrapped up its year in AI innovation with a bang. The company’s CEO, Mark Zuckerberg, recently unveiled the Llama 3.3 model—a leaner, meaner version of their AI systems. Boasting 70 billion parameters, Llama 3.3 nearly matches the performance of its larger, 405-billion-parameter sibling but operates with far greater efficiency. Impressive, right? Why This…
Read MoreThat’s A Wrap! Here Are Your Favourite Barrk Bytes Of 2024
2024 is quickly coming to an end, so why don’t we revisit some of the most impactful Barrk Bytes of the year? From game-changing AI innovations to the latest in SEO trends, we explored it all. Now, it’s time to spotlight the episodes that made the biggest impact this year. Continue reading to have a…
Read MoreTikTok Ads Prove They Deliver
A new study by TransUnion confirms what many advertisers already suspected—TikTok is a serious contender for driving incremental sales. By combining exclusive reach and unmatched efficiency, the platform is setting the standard for impactful digital advertising. TikTok Drives Results That Matter TikTok has mastered the art of reaching the right people at the right time.…
Read MoreWin More Clients with Powerful Case Studies
In B2B marketing, it’s all about trust. Businesses want to know they’re making a smart decision before committing, right? That’s where case studies come in. They’re your social proof, and they build confidence in your brand. Let’s look at why case studies are so powerful in B2B marketing and how you can create ones that…
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